Outliant is hiring a
Senior Marketing Leader

Summary

Join Outliant, a remote digital product development and startup consulting company, as a Senior Marketing Leader to lead marketing efforts and drive growth.

Requirements

• 10+ years of experience in marketing, with a strong track record in leadership roles (preferably in high-growth environments or digital-first companies)
• Proven ability to scale marketing efforts and deliver sustained revenue growth
• Experience in both B2C and B2B marketing strategies is highly preferred
• Deep understanding of performance marketing, brand development, customer acquisition, and retention strategies
• Strong data-driven mindset with the ability to analyze campaign performance and make strategic decisions based on data
• Hands-on experience across all marketing channels, including paid, owned, and earned media
• Excellent leadership, team management, and communication skills
• Ability to operate at both a strategic and tactical level
• Experience in managing and optimizing marketing budgets
• Strong understanding of digital marketing trends, tools, and best practices
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred

Responsibilities

• Develop and Lead Marketing Strategy
• Create, execute, and oversee a comprehensive marketing strategy that aligns with business goals and drives growth
• Set the vision for the company’s overall marketing initiatives, ensuring the brand’s voice is consistent and impactful across all channels (digital, social, paid, earned, owned media)
• Lead cross-functional campaigns that align marketing, sales, product, and customer success strategies
• Build, lead, and mentor a high-performing marketing team, ensuring each member is supported and empowered to achieve their goals
• Foster a collaborative environment that promotes innovation and continuous improvement
• Own revenue growth initiatives through customer acquisition, engagement, retention, and lifecycle marketing
• Develop data-driven performance marketing strategies to optimize channels (SEO, SEM, paid social, email, and more)
• Establish KPIs and performance metrics to track progress and measure campaign success
• Ensure the company’s brand is compelling and distinct, with consistent positioning across all touchpoints
• Spearhead efforts to strengthen brand recognition and loyalty in the marketplace
• Drive PR, content, and storytelling efforts to ensure cohesive and powerful narratives
• Leverage data, analytics, and customer insights to drive marketing decisions and optimize performance
• Oversee market research initiatives to ensure we understand customer behavior, trends, and opportunities
• Collaborate closely with product teams to shape and communicate product marketing strategies
• Lead product launches and ensure successful GTM campaigns
• Work directly with executive leadership to align marketing strategies with company vision and growth goals
• Serve as the marketing expert, providing insights, updates, and recommendations to stakeholders and the executive team

Benefits

• Unlimited PTO
• Non-working holidays per country of residence
• Medical/ Dental / Vision insurance (US-W2)
• Salary increases and performance-based bonuses
• Referral bonuses
• Mental health and well-being programs