Senior Marketing Manager, Pharma & Consortia Engagement

Summary

Join Natera, a leader in cell-free DNA testing, as a Sr. Marketing Manager to lead marketing strategies and clinical research partnerships with pharmaceutical companies and consortia. Collaborate with cross-functional teams to develop and execute B2B marketing strategies, driving customer acquisition and engagement with key opinion leaders. Translate complex scientific data into compelling narratives, develop and execute customized account-based marketing strategies, and implement multi-channel campaigns. Lead the creation of sales materials and continuously monitor market trends to adapt strategies. Evaluate marketing effectiveness and identify opportunities to increase Natera's visibility. This role requires a Bachelor's degree in a related field, 5+ years of marketing experience in relevant industries, and strong experience in oncology and genomics.

Requirements

• Bachelor’s degree in life sciences, marketing, or a related field (advanced degree preferred)
• 5+ years of experience in marketing, preferably within the medical diagnostics, pharmaceutical, or biotech industries
• Proven success in developing and executing account-based marketing (ABM) strategies in B2B environments
• Exceptional communication skills , both verbal and written, with the ability to distill complex scientific concepts into simple, impactful messages
• Strong organizational skills, with the ability to manage multiple projects and deadlines
• Customer-focused with the ability to build and maintain relationships with key decision-makers across organizations
• Problem-solving mindset : Ability to tackle complex challenges and develop innovative solutions that resonate with stakeholders
• Collaboration : Proven track record of working cross-functionally to achieve shared goals
• Time management : Ability to juggle multiple projects effectively in a fast-paced, dynamic environment
• Strong understanding of oncology, molecular diagnostics , and B2B marketing trends

Responsibilities

• Messaging Development: Translate complex scientific data (e.g., publications, posters) into compelling narratives for each customer group, to drive forward the industry’s approach to ctDNA-guided clinical trials
• Account-Based Marketing (ABM) : Develop and execute customized marketing strategies that align Natera’s oncology solutions with the needs of national and regional systems of care, as well as pharmaceutical partners
• Multi-Channel Campaigns : Implement B2B marketing campaigns across digital, email, social media, and events to drive awareness and adoption of Natera’s oncology products
• Sales & Marketing Collaterals : Lead the creation of engaging materials to be used by sales teams when interacting with key decision-makers within pharma, consortia, and clinical research organizations
• Market Analysis : Continuously monitor market trends, competitor activities, and customer feedback to adapt strategies and ensure Natera stays ahead of the curve
• Performance Tracking : Evaluate the effectiveness of marketing efforts, identifying and addressing gaps to meet growth targets
• Engagement Opportunities : Identify and manage opportunities to increase Natera’s visibility across key stakeholder groups

Preferred Qualifications

Strong experience in oncology and/or genomics is highly preferred

Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!