Senior Marketing Operations Strategist

Summary

Join Thinkific as a Senior Marketing Operations Strategist and drive scalable marketing programs through data-driven insights, automation, and process optimization. You will own campaign execution workflows, enhance the marketing tech stack, and ensure accurate performance tracking. Collaborate with cross-functional teams, including demand generation, customer marketing, and sales operations. Optimize and streamline marketing operations, leveraging technology and data to drive efficiency and improve campaign performance. This role requires 3+ years of experience in a Marketing Operations role, preferably in a B2B SaaS environment, strong expertise with marketing automation platforms, and excellent communication and project management skills. Thinkific offers a competitive compensation package, flexible work arrangements, comprehensive benefits, and professional development opportunities.

Requirements

• 3+ years of experience in a Marketing Operations role, preferably in a B2B SaaS environment
• Strong expertise with marketing automation platforms like HubSpot or Marketo, including setup, management, and optimization
• Experience implementing and optimizing campaign workflows, and lifecycle tracking to support demand generation efforts
• Excellent communication and project management skills to work effectively across marketing, sales, and operations teams
• Proficiency in CRM systems (e.g., Salesforce) and marketing analytics to track performance and drive data-driven decisions
• Ability to troubleshoot technical issues, improve marketing processes, and collaborate with cross-functional teams
• Strong analytical mindset with the ability to translate data into actionable insights
• Familiarity with data governance and compliance best practices (e.g., GDPR, CCPA)

Responsibilities

• Collaborate with the Marketing Ops Manager to manage and optimize the marketing tech stack. This includes the integration of new tools and technologies to enhance the marketing operations function
• Provide training and support to other team members on marketing operations best practices, systems, and tools
• Lead the strategy, execution and optimization of marketing campaign operations to achieve the campaign goals
• Work to enhance segmentation in collaboration with email and campaign managers to ensure targeted and timely messaging that drives conversion
• Partner with the Sales Operations team and other Marketing Operations team members to optimize our marketing-to-sales lead handoff, including lead scoring, lead data ingestion and routing, lead source reporting etc
• Monitor all customer communications being sent through marketing tools to identify gaps in alignment and areas of opportunity
• Partner with the broader GTM team to align on campaign strategy, identify operational bottlenecks, and improve processes. Provide guidance on best practices for marketing systems, technology stack, and workflows
• Assist in creating and maintaining internal marketing documentation for processes and programs as needed
• Ensure ongoing database cleanliness by implementing and enforcing best practices for data hygiene. Regularly review and clean up marketing databases to maintain accurate, up-to-date, and high-quality contact information, improving segmentation, personalization, and overall campaign effectiveness
• Analyze marketing data and provide actionable insights to optimize campaign performance

Preferred Qualifications

• Experience building and maintaining lead scoring systems
• Experience with API integrations to connect marketing automation platforms with other tools
• Proficiency in business intelligence tools like Looker, Tableau, or similar for deeper data analysis
• Basic HTML and CSS skills for email customization

Benefits

• A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan
• Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season
• Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options
• Flexible Work . Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery
• Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities
• A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively
• Eats and Treats. $50 CAD per month to treat yourself with snacks, lunch, or groceries to cook at home