Senior Online Marketing Manager/Senior Copywriter

Summary

Join Pressmaster.ai, a dynamic startup, as a Sr. Online Marketing Manager/Sr. Copywriter and craft sales-psychologically effective copy that amplifies our brand and transforms the PR landscape. Collaborate with a creative team, leveraging your expertise to deliver compelling messaging across multiple media channels. You will play a pivotal role in project management, communicating our vision, and driving the success of Pressmaster.ai. Become a key player in shaping the future of PR with innovative ideas and impactful storytelling. The primary focus is direct response copywriting for the B2B SaaS market. You will help empower businesses worldwide to craft compelling press stories and experience a cutting-edge workspace where creativity, innovation, and AI-powered solutions drive meaningful results.

Requirements

• 5–7 years of hands-on experience in direct response copywriting, with a strong portfolio focused on B2B SaaS, demonstrating measurable results (lead generation, sign-ups, conversions)
• Native-level English (C2) with the ability to simplify complex SaaS concepts into clear, benefit-driven messaging
• Proven ability to lead content-driven digital campaigns across channels like LinkedIn Ads, Google Ads, email sequences, landing pages, and social
• Deep understanding of the B2B buyer journey and how to craft copy for different funnel stages (awareness, consideration, decision)
• Familiarity with SaaS product marketing, value proposition frameworks, and user pain points
• Skilled in tools like HubSpot, Marketo, or Pardot, as well as Google Analytics, SEMrush, and WordPress
• High stress resilience and the ability to manage tight deadlines and shifting priorities while delivering exceptional results
• Strong organizational and communication skills, with a collaborative mindset and attention to detail

Responsibilities

• Take the lead in crafting high-converting direct response copy tailored to the B2B SaaS audience, including emails, landing pages, ad copy / creatives, and product messaging
• Drive all copywriting efforts across digital channels, ensuring every word is optimized for engagement, clarity, and conversion while maintaining brand consistency
• Strategize and execute full-funnel digital campaigns—paid, organic, and email—with compelling copy as the core driver of results
• Lead content ideation and messaging strategy in alignment with product positioning, user needs, and market trends within the SaaS space
• Collaborate with all departments of a marketing team, such as funnelbuilder, graphic designer, video cutters and product developers to ensure copy and creative work in unison across campaigns
• Own and optimize SEO and SEM copy, from metadata and blog headlines to ad variants and performance landing pages
• Analyze performance of marketing assets (open rates, CTR, CVR) and iterate copy based on data and testing
• Mentor junior writers and content creators, reviewing and refining their work to uphold high standards of clarity, persuasion, and relevance
• Recommend innovations in tone, storytelling, or channel strategy to improve user engagement and conversion paths

Preferred Qualifications

Relevant certifications (e.g., Copyhackers, HubSpot Content Marketing, Google Ads) are a plus

Benefits

• Remote work, flexible hours
• Competitive salary
• Performance bonuses
• Comprehensive benefits
• Access to premium training resources and hands-on mentorship opportunities
• Tailored development plans, ongoing training, and a clear path for career advancement