Wpromote is hiring a
Senior Paid Search Manager

Summary

Join our rapidly expanding team as a Senior Paid Search Manager to manage search engine marketing campaigns, oversee account activity, and develop campaign strategies for clients. As a trusted member of the team, you'll work closely with client teams, mentor junior staff, and drive direct response and new user acquisition.

Requirements

• 3+ years of experience managing multiple client portfolios in paid search industry
• Excellent verbal and written communication skills
• Excellent analytical skills
• Deep knowledge of the SEM industry and the paid search advertising model
• Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
• General knowledge of search engine optimization (SEO), social advertising, and web usability
• Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
• Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
• Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
• An understanding of customer lifetime value and optimizing towards profits based on client margins
• Ability to manage expectations and priorities
• Experience presenting to senior-level client contacts
• Strong working knowledge with Google Suite

Responsibilities

• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients
• Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
• Mentoring a pod of Coordinators, Associate Managers, and/or Managers
• Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
• Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
• Working with direct response advertising strategies to drive sales revenue and/or qualified leads
• Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
• Creating and implementing campaign A/B test experiments to identify optimal campaign settings
• Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
• Analyzing paid search campaign results and adjust strategy and budgets accordingly
• Communicating with clients regularly to discuss goals and deliver results
• Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency

Benefits

• Remote-first culture
• Half-day Fridays year round
• Unlimited PTO
• Challenger Recharge week (Summer)
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• LinkedIn Learning Membership and more!