Senior Partner Marketing Manager

Summary

Join Gusto as a Senior Partner Marketing Manager and execute and optimize partnership marketing strategies to support small businesses. You will lead joint marketing plans, develop targeted campaigns, craft compelling messaging, and produce high-quality marketing content. Responsibilities include performance monitoring, event coordination, relationship management, and competitive monitoring. This role requires 7+ years of marketing experience, including 3+ years in partnership marketing, excellent communication skills, strategic thinking, and analytical abilities. Gusto offers competitive compensation, and depending on location, employees may be expected to work from the office 2-3 days per week.

Requirements

• 7+ years of experience and track record of managing successful marketing campaigns, with internal cross-functional teams, external partners, vendors, or third-party agencies to execute marketing initiatives. 3+ years in partnerships marketing
• Excellent communication skills, both written and verbal, with the ability to craft compelling messaging for different audiences
• Strategic thinking, problem-solving, and project management abilities, with a focus on driving results and achieving business objectives through partnership marketing
• An analytical mindset, with the ability to interpret data, track key performance indicators (KPIs), and make data-driven decisions to optimize marketing efforts
• Adaptability and flexibility, with the ability to thrive in a fast-paced and dynamic environment, especially as partner landscapes and market conditions evolve
• Experience building and balancing bespoke marketing campaigns with scalable initiatives
• Solid understanding of partner ecosystems, channel dynamics, and partnership models, with hands-on experience leveraging channels, events, sponsorships, and other effective marketing strategies to drive engagement and results
• Familiarity with partner relationship management (PRM) platforms, marketing automation tools, and CRM systems
• Experience with co-marketing programs, joint acquisition campaigns, and partner enablement initiatives
• Proven experience with event planning, execution, and ROI analysis, specifically with partner events, trade shows, and conferences

Responsibilities

• Lead the execution of joint marketing plans with product, channel, and alliance partners, ensuring alignment with established objectives. Identify specific opportunities for cross-promotion and co-marketing initiatives, facilitating regular check-ins and updates with partners
• Develop and implement targeted marketing campaigns to increase awareness of our partnership ecosystem. Utilize various channels, including email marketing, social media, webinars, and content marketing, to reach small businesses effectively
• Collaborate with partners to craft joint narratives that highlight the unique value of Gusto’s partnerships. Develop messaging that aligns co-marketing objectives, resonates with target audiences, and maintains brand consistency across all materials
• Produce and manage high-quality marketing content, including blog posts, customer stories, sales materials, and event collateral, to support partnership initiatives. Collaborate with internal teams to ensure alignment with Gusto's brand and voice
• Track and analyze the performance of partnership marketing campaigns using relevant metrics, providing actionable insights for continuous improvement. Report regularly on campaign performance to stakeholders and make recommendations for optimization
• Organize and execute events, such as webinars, workshops, and trade shows, to promote partnerships and facilitate engagement with partners and customers. Handle logistics, outreach, and follow-up activities to maximize impact
• Build and maintain strong relationships with product partners, channel partners, alliance partners, and key internal stakeholders. Facilitate clear communication and collaboration on marketing initiatives and ensure all parties are aligned
• Stay informed about industry trends and competitor activities, identifying actionable insights and potential adjustments for our partnership ecosystem

Preferred Qualifications

Creative thinking and innovation, with a passion for exploring new ideas and approaches to partner marketing and growth

Benefits

• Our cash compensation amount for this role is $123,000/yr to $151,000/yr in Denver & most major metro locations, and $148,000/yr to $181,000/yr for San Francisco & New York
• Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role)
• When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required