Senior Product Analyst

Summary

Join Tide, a leading finance platform for small businesses, as a Senior Insights Analyst in Member Acquisition Marketing. You will manage insights projects related to member growth and acquisition, presenting findings to stakeholders and identifying actionable insights. Leveraging your SQL/Python expertise, you will improve performance marketing and growth initiatives through data analysis. Collaboration with engineering and Martech teams is crucial for a holistic view of members. You will measure marketing campaign performance, assess ROI, and support analytics leadership. This role requires strong analytical, communication, and leadership skills, along with experience in performance marketing and digital marketing tools.

Requirements

• 4+ years of experience working in the analytics team of a digital product
• Experience in Performance Marketing
• Sound understanding of how the different digital Marketing tools work
• Good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc
• Good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value
• Excellent leadership skills - you can drive and influence team of analysts, engineers and data scientists without any formal reporting
• Strong skills on SQL and Visualization tools (Looker, Tableau, Qlikview etc.)
• Great Storytelling skills and the ability to explain complex analytical concepts to business users
• Ability to unblock problems for your team- be it on querying data, understanding business logic or the best way to visually represent an information!
• Good understanding of the business - you quickly identify which metrics are relevant for an area and anticipate which data projects will add value
• Ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
• Self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
• Ability to deal with ambiguity and competing objectives in a fast paced environment

Responsibilities

• Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Use your SQL/Python expertise to interrogate our data to solve key business problems
• Focus on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives
• Deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
• Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimisation
• Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc
• Advise and support performance marketing stakeholders to provide an accurate view of the member attribution by various channels
• Measure and report performance of all marketing campaigns, and assess ROI and other key KPIs
• Support Analytics leadership in prioritisation and identification of various business cases
• Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables
• Champion powerful storytelling, prioritisation, commercial and growth mindset
• Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result

Preferred Qualifications

Experience working in fintech firms

Benefits

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options
• Tidean Ways of Working