Senior Product Manager-Activation & Onboarding

Summary

Join Twin Health as a Senior Product Manager to lead the Onboarding and Activation experience, owning the end-to-end member journey from initial app interaction to full activation. You will be responsible for creating a positive first impression and scaling it to hundreds of thousands of members. This role involves collaborating with engineers, designers, operations, and clinical stakeholders, focusing on consumer product design, automation, and activation metrics. You will manage the product lifecycle, including documentation, specifications, user stories, mockups, feedback gathering, feature development, and outcome evaluation. The position requires experience in product management, specifically with consumer products and mobile experiences, and a proven track record in building onboarding and activation workflows. Twin Health offers a competitive compensation package, remote work options, equity participation, unlimited vacation, parental leave, comprehensive healthcare benefits, and a 401k plan.

Requirements

• 5–8+ years of experience in Product Management, with a focus on consumer product and mobile experience
• Proven track record in building onboarding, activation, or acquisition workflows for consumer-facing products
• Experience working with AI features, agents, or automations that replace or augment manual workflows

Responsibilities

• Own the end-to-end member onboarding and activation experience, from first interaction to full program engagement
• Develop and execute product strategies that improve activation rates, onboarding speed, and reduce dropoffs
• Manage the full product lifecycle, including documenting workflows, writing specifications, user stories, creating mockups, gathering user feedback, guiding feature development, and evaluating outcomes for continuous improvements
• Work with stakeholders (e.g., care, operations, marketing) to understand manual workflows, identify pain points, and propose automation
• Build and iterate on AI-powered automations that support onboarding tasks such as scheduling, education, and care planning
• Additional duties as assigned

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer-sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan