Senior Product Marketing Manager

Summary

Join Abacus Insights, a mission-driven technology company transforming healthcare data, as a Senior Product Marketing Manager. You will be responsible for developing and executing go-to-market strategies, creating compelling messaging, and enabling sales teams. This role requires a strategic marketer with omni-channel experience and a data-driven mindset to drive product adoption and market differentiation. You will collaborate with product, sales, and client teams to understand critical needs and prioritize responsibilities to maximize the impact of product marketing. The ideal candidate possesses deep expertise in marketing healthcare data and technology products to U.S. healthcare payers. Abacus Insights is a rapidly growing SaaS company committed to diversity and equal opportunities.

Requirements

• Be an experienced Senior Product Marketing Manager
• Possess deep expertise in marketing healthcare data and technology products to U.S. healthcare payers
• Be a strategic marketer with omni-channel marketing experience and a data-driven mindset to drive product adoption and market differentiation

Responsibilities

• Develop and execute go-to-market plans for new and existing products
• Coordinate with product, sales, and marketing teams for successful execution
• Plan and optimize integrated campaigns across digital, social, email, events, and sales enablement to maximize engagement
• Craft compelling, evidence-based value propositions that resonate with payer executives, business and IT teams
• Ensure consistency across all marketing channels and sales materials
• Create targeted sales enablement materials, thought leadership content, white papers, and case studies that drive demand and lead conversion
• Manage content development process and workflow for thought leadership content and marketing campaigns
• Oversee marketing campaigns and schedules
• Analyze payer market trends, customer pain points, and competitor positioning to refine marketing strategies
• Equip sales and client success teams with information and educational tools to counter competitive threats
• Establish, monitor, and report on product marketing KPIs
• Optimize product marketing strategies based on data-driven insights