Senior Product Marketing Manager

Summary

Join HubSpot as a Senior Product Marketing Manager and lead the product marketing for our exciting AI portfolio, Breeze. You will be responsible for driving product launches, go-to-market strategies, and sales enablement. This role requires strong cross-functional collaboration with product, sales, marketing, and other teams. You will define positioning, messaging, and create compelling content to fuel sales and marketing success. The ideal candidate has 5+ years of product marketing experience in a SaaS company and a proven track record of successful product launches. HubSpot offers a competitive salary and benefits package.

Requirements

• Roughly 5+ years of product marketing experience , with demonstrated experience running positioning and launch strategy for a SaaS or Product Led Growth technology company
• A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches
• Are a skilled storyteller and customer-centric in your approach to marketing
• A point of view on product positioning and product launches done well and what great looks like
• Great project management skills including strong communication around project timelines, responsible individuals, and status
• Are a compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills
• An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio

Responsibilities

• Work with Product to define the core positioning and value proposition for Breeze suite of products, educating the company, our prospects and customers on the jobs it solves for, use cases it helps with, how it is differentiated and more
• Own the value proposition, positioning, messaging, customer persona and used cases
• Build and execute a go-to-market strategies for Breeze product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications
• Identify, develop and manage the creation of a variety of content types (written, videos, presentations, etc.) as needed to fuel sales and marketing success
• Own the positioning on product pages, sales enablement materials, and product related content
• Be the product expert, evangelist and advocate of our AI innovations across internal and external audiences. Present at key events and conferences
• Produce inspiring showcase assets that excite customers, drive awareness of our AI innovations and communicate our unique capabilities. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white paper, demos and more

Benefits

• Cash compensation range: 112000-168000 USD Annually
• The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay
• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office