Senior Product Marketing Manager

Summary

Join our team as a Sr. Product Marketing Manager and revolutionize the healthcare payments industry. You will develop a deep understanding of the healthcare payments landscape, craft compelling narratives for healthcare providers, and execute product launches. Responsibilities include sales enablement, gathering provider insights, and collaborating with cross-functional teams. You will lead strategic growth initiatives, build industry partnerships, and create educational content. This role requires proven product marketing experience, a bachelor's degree, and strong communication and analytical skills. Experience in healthcare or related industries is highly preferred.

Requirements

• Proven experience in product marketing, with a focus on developing and executing strategies that drive business growth
• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field
• Strong understanding of the healthcare payments ecosystem, specifically transactions between payors and providers. Familiarity with current market trends, challenges, and competitive landscape is essential
• Ability to think strategically and align marketing efforts with long-term business goals, focusing on provider satisfaction and growth
• Exceptional written and verbal communication skills, with the ability to craft clear, compelling messaging that resonates with diverse audiences, particularly healthcare providers
• Proven track record of working effectively across multiple teams (product, sales, marketing) to execute go-to-market strategies and align on business objectives
• Experience in developing growth initiatives that lead to measurable results. Focus on expanding the provider base and enhancing the user experience
• Strong ability to analyze data, gather insights, and use this information to drive decisions and shape marketing strategies
• Ability to work independently and manage multiple projects in a fast-paced, dynamic environment. Proactive in identifying opportunities and solving challenges

Responsibilities

• Develop a deep understanding of the healthcare payments landscape, including key challenges, trends, and the needs of healthcare providers. Stay informed about competitors and evolving market dynamics
• Craft clear, compelling narratives that highlight the unique value of our platform to healthcare providers, directly addressing their needs and challenges in interacting with payors
• Work closely with cross-functional teams to plan and execute product launches, focusing on features and services that enhance the provider experience and improve transactions with payors
• Provide the sales team with tools, resources, and training to effectively communicate our value proposition to healthcare providers
• Gather feedback from providers, conduct interviews, and analyze usage data to inform marketing strategies and product development, ensuring our offerings resonate with provider needs
• Partner with product development, marketing, and sales teams to ensure alignment on product messaging, go-to-market plans, and growth initiatives focused on the provider experience
• Develop educational and persuasive content that demonstrates how our platform simplifies healthcare payments and improves operational efficiency for providers
• Lead strategic growth initiatives that align with business objectives, focusing on expanding our provider base and enhancing their experience
• Identify and build relationships with key industry partners to enhance our platform offerings and maintain a competitive edge

Preferred Qualifications

• Experience in healthcare or related industries (e.g., healthcare payments, healthcare finance, provider operations) is highly preferred
• Advanced degrees or certifications are a plus
• Familiarity with product marketing tools, CRM systems (e.g., Salesforce), and marketing automation platforms. Experience with analytics tools to track and report on campaign performance is a plus