Senior Product Marketing Manager

Summary

Join Twilio as a Sr. Product Marketing Manager to support Twilio Flex and the broader customer experience strategy. As a full-stack PMM, you will partner with R&D to refine product strategy, shape the market narrative, and drive product launches. You will also be responsible for understanding market and customer needs to drive deeper adoption of Flex and its features. This role involves building a deep understanding of customers, developing compelling messaging, leading cross-functional product launches, and championing customer needs throughout the product development lifecycle. The position requires 5+ years of experience in product marketing within the contact center or customer experience technology space, a strategic mindset, strong communication skills, and a Bachelor’s degree or equivalent experience. The role is remote, based in Ontario, with occasional travel.

Requirements

• You have 5+ years experience in product marketing or technical marketing
• You have worked in product marketing in the contact center or customer experience technology space
• You are a strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns
• You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression
• You know how to enable and educate internal audiences to drive meaningful and actionable content
• You can get things done. We want to talk about how you manage projects
• Bachelor’s degree or equivalent experience required

Responsibilities

• Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap
• Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio Flex innovation in the market
• Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of Flex
• Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC)
• Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements

Preferred Qualifications

• You've worked with technology products that target developers with cloud-based services, or API solutions
• You understand and have experience in the global market around programmable communications or related technologies
• You have excellent written and verbal communication skills
• You’ve demonstrated an ability to influence and build effective working relationships with all levels of the organization
• You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program