Senior Product Marketing Manager-Category Strategy & Positioning

Summary

Join Midi Health, a rapidly growing company redesigning care for women in midlife, as a Senior Product Marketing Manager. Lead category-level strategy and market insight efforts for new and emerging care categories. Combine customer insight, competitive trends, and business analysis to define opportunities and partner with cross-functional teams. Develop positioning, messaging, and strategic frameworks. Build research-backed category strategies to guide go-to-market, lifecycle, and brand work. This role is instrumental in shaping Midi’s approach to new care categories and bringing value to life. The position is remote (U.S.-based) with an optional hybrid option in the Bay Area.

Requirements

• 5–8 years in product marketing, category marketing, strategy, or insights
• Experience with market research (quant & qual), segmentation, and business case development
• Strategic thinker who’s comfortable navigating ambiguity, shaping opportunity, and influencing senior stakeholders
• Exceptional writing and storytelling skills — able to distill complex inputs into clear, compelling narratives
• Highly collaborative and comfortable working across marketing, clinical, and product teams

Responsibilities

• Lead the development of category strategy across new and existing care concerns (e.g., longevity, bone health, weight, perimenopause, and brain health)
• Conduct landscape research to identify and size unmet needs in the market, patient segments, and whitespace opportunities
• Partner with our Head of Integrated Marketing to define Midi’s differentiated category-level positioning across multiple verticals
• Drive qualitative and quantitative research in partnership with growth, clinical, and research teams
• Report regularly on category performance and segment-specific business metrics (e.g., first visits, conversion rates, retention, CAC/LTV)
• Build market positioning that align cross-functional teams around the “why” and “how” behind a category
• Collaborate with lifecycle, growth, and brand to bring category strategies to life across channels

Preferred Qualifications

• Experience in consumer health, women’s health, or digital health
• Familiarity with healthtech metrics like CAC, LTV, activation rate, and care segmentation
• Experience working in a fast-paced startup environment

Benefits

The compensation for this role as a 1099 independent contractor is budgeted at $80/hr