Senior Product Marketing Manager-Go-To-Market Owner

CloudLinux
๐Remote - Poland
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Summary
Join CloudLinux as a Senior Product Marketing Manager/Go-To-Market (GTM) Owner to lead and execute go-to-market strategies for CloudLinux products. Collaborate with sales, marketing, and product engineering teams to define market positioning, messaging, and launch strategy. Develop and manage channel marketing strategies, engaging with resellers to expand market reach. Own the development of go-to-market strategy and content creation. Build and interpret reports to assess GTM success and inform future strategies. Identify opportunities to improve marketing effectiveness. Work across various digital marketing channels. This role requires a strong understanding of customer buying journeys and data analysis skills.
Requirements
- 3+ years of experience in go-to-market, product marketing, or solution-focused roles
- Solid understanding of customer buying journeys and decision-making processes
- Strong data analysis skills to drive segmentation and performance tracking for demand generation
- Hands-on experience in digital marketing
- Exceptional writing, communication, and presentation abilities
- Proven experience aligning messaging and value propositions with customer and sales needs, including communication with prospects, partners, and industry analysts
Responsibilities
- Collaborate with product, sales engineering, and support teams to craft clear and compelling positioning and messaging that drives effective content creation and overall GTM strategy
- Develop and manage channel marketing strategies, actively engaging with resellers to extend market reach and customer impact. Actively engage with CloudLinux resellers to grow channel revenue
- Own the development of go-to-market strategy, and content (web pages, data sheets, case studies, white papers, and sales enablement materials)
- Build and interpret reports to assess the success of GTM initiatives and inform future strategies
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Work across digital marketing channels including content, email campaigns, SEO, PPC, and social media
Preferred Qualifications
- Technical background or familiarity with server security and the hosting market is a plus
- Partner marketing knowledge is a plus
- Experience in marketing software to end-users (for example, Wordpress plugins)
- Product Marketing Alliance or Pragmatic (or any other PMM) certification is a plus
Benefits
- A strong focus on professional development with opportunities for learning and growth
- Interesting and challenging projects
- Mentor and other knowledge-exchange programs
- Fully remote work with flexible working hours, that allows you to schedule your day and work from any location worldwide
- Paid 24 days of vacation per year, 10 days of national holidays, and unlimited sick leaves to ensure you maintain a healthy work-life balance
- Compensation for private medical insurance
- Co-working and gym/sports reimbursement
- The opportunity to receive a reward for the most innovative idea that the company can patent, fostering a culture of creativity and innovation
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