Apollo.io is hiring a
Senior Product-Led Sales and Outbound Strategy Manager

Summary

Join our team as the Senior Product-Led Sales and Outbound Strategy Manager at Apollo.io, driving product-led sales initiatives, leading a high-impact team, and creating scalable inbound and outbound strategies to fuel growth.

Requirements

• 5+ years of experience combining outbound sales/marketing and operations (ie. RevOps, Growth Ops, Sales/Marketing Ops with a sales background)
• Extensive Outbound Email Deliverability Experience: Demonstrated expertise in maintaining and improving email deliverability across large-scale outbound campaigns
• Tenacity and Sales-Minded: Strong ability to merge traditional sales acumen with advanced technological tactics, innovating in this area is a must
• Strategic Campaign Management: Proficiency in designing, executing, and refining outbound campaigns that lead to new sales activities, demos, and account expansion
• Data-Driven Decision-Making: Capable of harnessing analytics and insights from tools like Apollo.io to inform strategies, measure campaign efficacy, and optimize outcomes
• Innovative Mindset: Creativity at the forefront, creating strategies and tactics to enhance engagement and conversions
• Collaboration Skills: Effortlessly work with cross-functional teams, aligning different strategies and tactics seamlessly with overarching sales and company goals
• Customer-Centric Focus: Always eyeing the future potential customer in mind, understanding their pain points, needs, and behaviors
• Expert Communication: Clear and compelling messaging in all internal and external campaigns, effectively conveying strategic plans, results, and team objectives
• Outbound Campaign Experience: A demonstrated track record in managing outbound campaigns, always updated with industry trends
• Results-Oriented: A strong focus on delivering and surpassing set objectives and goals

Responsibilities

• Lead PLSM Initiatives: Oversee the PLSM function, ensuring it continually meets and exceeds performance benchmarks (1,000+ qualified leads per quarter)
• Sales & Strategy Integration: Transform high-performing sales tactics into scalable strategies across various PLSM channels
• Tool Mastery: Utilize and master tools like Apollo.io, Google Postmaster, Allegrow, Postal, and others to improve deliverability rates and conversions
• Growth Ambitions: Drive quarterly growth targets, particularly achieving a $1M pipeline per quarter minimum
• Operation User Surge Campaign: Launch and manage Operation User Surge, aiming for 2,500 sign-ups per quarter
• Expansion Initiatives: Build out expansion efforts with our Account Management team, launching campaigns to drive expansion sales calls (150 qualified leads per quarter)
• Deliverability Management: Maintain a minimum ongoing 90% deliverability and 25% open rate across all campaigns
• Focus on maintaining deliverability across all of our reps' inboxes (200+) for PLSM and outbound campaigns
• Create Tactics & Optimize Execution: Regularly design, assess, and fine-tune tactics and strategies to maintain engagement and drive conversions
• Collaboration: Work in tandem with the sales and tech teams, ensuring top-notch execution of all sales tactics in line with technological capabilities

Benefits

• Great compensation package
• Culture that thrives in openness and excellence