Senior Programmatic Manager

Summary

Join Wpromote as a Senior Programmatic Manager and play a key role in strategizing and executing programmatic advertising campaigns. You will leverage your expertise in the programmatic landscape, data-driven approach, and passion for optimization to deliver exceptional results. Responsibilities include implementing best practices, collaborating with cross-functional teams, and contributing to the development of strategic recommendations. Success requires hands-on experience with major DSPs (The Trade Desk, DV360, Amazon DSP), strong analytical skills, and the ability to translate data into actionable insights. This role offers a fast-paced environment, collaboration opportunities, and a competitive compensation package. Wpromote prioritizes a strong work-life balance and offers various benefits, making it a Best Place to Work.

Requirements

• 4+ years of directly related experience in programmatic advertising
• Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies
• Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more
• Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns
• Good understanding of programmatic measurement and attribution methodologies
• Experience collaborating with cross-functional teams
• Strong communication and presentation skills
• Ability to build and maintain strong relationships with programmatic partners
• Proactive and results-oriented approach, with a passion for innovation and continuous improvement
• Experience with various programmatic platforms and technologies

Responsibilities

• Executing programmatic strategies, aligning with campaign objectives and KPIs
• Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting
• Staying up-to-date with the latest programmatic trends, technologies, and best practices
• Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers
• Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI
• Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts
• Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors
• Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance
• Contributing to the development of strategic recommendations and performance reports
• Managing campaign budgets effectively, ensuring optimal allocation of resources
• Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization
• Troubleshooting and resolving programmatic issues

Preferred Qualifications

Industry experience in B2B SaaS/Tech, Retail, Health & Fitness/Franchise, or CPG & Beverage is strongly preferred

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!