Senior Research Analyst

Summary

Join G2, the leading software marketplace, as a Senior Market Research Analyst! You will maintain and curate our real-time taxonomy, conducting research to ensure accurate software categorization and staying ahead of market trends. As an authority in your market, you'll advise buyers and vendors, producing insightful reports and thought leadership content. Collaborate with the team, build vendor relationships, and contribute to G2's growth. This role requires strong research, writing, and communication skills, along with 3-6 years of relevant experience. G2 offers generous benefits, including flexible work, ample parental leave, and unlimited PTO.

Requirements

• Experience in specific categories as a practitioner, researcher or analyst
• Strong research and writing skills, with the ability to produce data-driven stories
• Bachelor’s degree, preferably in a related discipline - or equivalent, relevant work experience
• Fast, continuous learner who can work independently
• Flexible and adaptable, willing to take on new challenges
• Excellent organizational skills and attention to detail
• Strong and open communicator
• Proven ability to work on multiple projects simultaneously
• 3-6 years of professional experience, including relevant experience to subject matter expertise

Responsibilities

• Achieve and maintain category integrity in a defined market. This includes conducting research to ensure software products and associated services are properly categorized, as well as staying on top of trends to proactively evolve emerging categories within our taxonomy to the site. Takes ownership over the taxonomy roadmap for their market, initiating projects for improvement
• G2’s Senior Market Research Analysts are authorities in their given markets. They are the primary internal resource for their categories and work directly with software buyers and vendors in their field. In this role, individuals are responsible for educating buyers about how to best select, implement, utilize, and benefit from business solutions via the categories and content they manage. Supports sales efforts by advising vendors on categorization and overall representation in the marketplace, as well as educating on G2 market trends
• Produce timely, actionable and original insights for enterprise buyers of technology that help educate and inform them about B2B technology and market trends to improve buying and use decisions. Senior Market Research Analysts are tasked with understanding our unique data and information through both intentional research and direct engagement with software and service buyers. Amplify professional analyst brand by posting on social and professional networks
• Collaborate with the rest of the G2 team to develop and deliver new reports, insights and offerings. When relevant, identify themes and trends that expand across multiple markets or industries, engage with fellow analysts around those themes
• Take a proactive approach to connecting with vendors and coach other team members to do the same. Support Lead Analysts in regular communication with major software vendors in partnership with sales. Independently support sales efforts by advising vendors on categorization and overall representation in the marketplace, as well as informing on G2 market trends and our methodologies

Preferred Qualifications

• Technology industry analyst or market practitioner with well-established subject matter expertise
• Committed to sharing your expertise and knowledge, helping to build a market profile that supports G2’s authority in B2B software markets
• Established market presence through published articles, regular posting cadence, and events
• Driven by results from supporting external and internal stakeholders, including clients, prospects, sales and marketing, G2 sales and partnership efforts by shaping market leaders’ opinions
• Has a proven passion for the role that technology plays in business, and how it delivers benefits
• Life-long learner who is curious, asks questions, and brings new ideas to the table
• Self-motivated individual with exceptional writing and verbal skills and an analytical eye to help G2 tell meaningful, data-driven stories and share insights and trends in interesting ways
• Detail-oriented and able to maintain organization across multiple task types

Benefits

• Flexible work
• Ample parental leave
• Unlimited PTO