Senior SEM/PPC Specialist

Summary

Join Lodgify, a fast-growing company leading the vacation rental industry with innovative software, as a SEM/PPC Specialist. You will be responsible for managing and optimizing paid search campaigns across different search engines, utilizing advanced bidding strategies, and leveraging Performance Max campaigns. You will also conduct A/B testing, implement marketing automation, and analyze campaign data to drive informed decision-making. This role requires a minimum of 4 years of hands-on experience in SEM, focused on Google Ads, ideally in a SaaS company, excellent communication skills in English, and proficiency with Microsoft Excel, Google Sheets, and Google Data Studio. Experience with BI tools like Tableau is highly desirable.

Requirements

• Minimum 4+ years of hands-on experience in SEM, focused on Google Ads, ideally in a SaaS company
• Excellent communication skills in English, both written and verbal. Another European language is a plus (i.e. Spanish, Italian, French, Portuguese or German)
• Experience with automated bidding
• Proficiency with Microsoft Excel, Google Sheets and Google Data Studio
• Strategic mindset with the ability to develop and execute comprehensive SEM strategies aligned with business objectives

Responsibilities

• Strategic Campaign Management: Take ownership of end-to-end campaign management, from strategic planning to execution and optimization. Develop a deep understanding of business objectives and translate them into actionable SEM strategies
• Advanced Bidding Strategies : Demonstrate expertise in utilizing smart bidding techniques, including ROAS, Maximize Conversions, tCPA bidding, and Bid portfolios. Adapt bidding strategies to diverse business cases and optimize for maximum performance
• Performance Max Campaign Optimization: Lead the charge in leveraging Performance Max campaigns to their full potential. Stay updated on the latest advancements and innovations in Performance Max and implement strategies to drive optimal results
• A/B Testing and Optimization: Design and implement rigorous A/B testing frameworks for ad copies, landing pages, and other key elements. Continuously iterate and optimize campaigns based on data-driven insights to drive incremental improvements
• Marketing Automation Proficiency: Leverage marketing automation tools and techniques, such as Google Ads scripts, to streamline manual tasks and enhance operational efficiency. Champion automation initiatives to improve campaign performance and scalability
• Budget Management and Allocation: Handle significant advertising budgets with precision, pacing spending throughout the month to align with predefined budgets. Implement strategies to optimize budget allocation and maximize ROI
• Comprehensive Data Analysis: Utilize advanced analytics tools like Google Analytics, Google Sheets, and BI platforms (e.g., Tableau, Looker) to extract actionable insights from campaign data. Interpret performance metrics and KPIs to drive informed decision-making and strategic optimizations

Preferred Qualifications

• Experience with BI tools like Tableau is highly desirable
• Having previous experience in Bing Ads, Gartner and Linkedin Ads
• Familiarity with Google scripts and other type of marketing automation
• Passion for staying updated on the latest trends, best practices, and algorithm changes in the SEM landscape
• Experience in Paid Social, Display or Video ads

Benefits

• The freedom to work from home any day that works for you
• Enjoy 25 working days of paid vacation and Jornada Intensiva in August
• Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too)
• Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!
• Flexible Remuneration options for your transportation needs
• Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment
• Free Spanish classes
• Boost your earning potential with our referral program that offers paid compensation
• Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!
• Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities