Senior SEO Content Strategist II

Summary

Join Smartsheet's Demand Generation team as a Sr. SEO Content Strategist II and lead our global SEO strategy. You will drive organic search performance, manage SEO initiatives, and collaborate with cross-functional teams to create high-ranking content. This role requires strategic thinking and hands-on execution, including keyword research, content optimization, and performance reporting. You will stay ahead of industry trends, including generative AI, and collaborate with internal and external content creators. The position reports to the Senior Manager, Demand Generation and offers remote work options within the US. Smartsheet offers a competitive salary and a comprehensive benefits package.

Requirements

• 7+ years of experience in SEO or content strategy, including managing complex editorial workflows and cross-functional projects
• Proven track record of driving organic growth
• Demonstrated experience in developing and refining content briefs that align with SEO strategies and user intent
• Experience analyzing engagement metrics (e.g., bounce rate, time on page, CTR) and applying insights to optimize content
• Familiarity with generative AI tools and technologies, with a focus on applying these innovations to streamline content creation and optimization workflows
• Proficiency with SEO tools like Google Analytics, Search Console, SEMrush, and Ahrefs to conduct research and analyze performance
• Strong analytical skills, with experience translating data into actionable strategies that achieve measurable business outcomes
• Excellent communication skills, both written and verbal, to articulate complex strategies to stakeholders of all levels
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Responsibilities

• Help to define and execute Smartsheet’s global SEO strategy
• Conduct comprehensive opportunity analyses, including keyword research, query intent mapping, competitive assessments, and SERP landscape evaluations, to prioritize initiatives that drive traffic and conversions
• Develop content briefs for writers that include target queries, user intent, formatting guidelines, and SEO best practices to ensure high-ranking and engaging content
• Optimize meta tags, headlines, and on-page elements to improve rankings and click-through rates (CTR)
• Perform ongoing analysis of published content, identifying opportunities for updates or enhancements to improve rankings, engagement, and conversions
• Stay at the forefront of industry trends, including generative AI tools and technologies, to proactively adapt strategies and maintain competitive advantage
• Collaborate with both internal and external content creators, including writers, editors, and agencies, to ensure timely delivery of high-quality SEO content
• Improve page engagement and conversion rates by optimizing on-page elements to drive key actions, including content downloads, video views, and trial sign-ups to signal relevance to search engines
• Support other duties as needed

Benefits

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)