Senior SEO Outreach Strategist

Summary

Join Teal, a consumer-first job platform, as a fully remote Senior SEO Outreach and Partnerships Specialist. Lead efforts to strengthen organic presence by acquiring high-quality backlinks and brand mentions. Collaborate with the content team to develop and execute strategies enhancing organic search performance and brand awareness. Develop and implement a comprehensive backlink acquisition strategy, identify and prioritize potential partners, and secure brand mentions. Provide content strategy insights and conduct personalized outreach. Monitor and report on progress, leveraging SEO tools. This role requires 4+ years of experience in SEO outreach and strong communication skills.

Requirements

• 4+ years of proven experience in SEO outreach, backlink acquisition, and content partnerships, with a strong track record of securing high-quality backlinks and brand mentions
• Deep understanding of SEO principles, particularly related to link building, organic traffic growth, and content strategies that attract links
• Excellent communication and relationship-building skills, with the ability to craft compelling outreach messages and pitches
• Strong organizational skills with the ability to manage multiple outreach campaigns, partnerships, and content initiatives simultaneously
• Proficiency with SEO tools such as Ahrefs, SEMrush, or similar platforms
• Experience in developing and executing strategic outreach plans that align with business goals and enhance brand awareness
• Ability to provide strategic insights into content creation to support link acquisition and brand mention strategies
• Self-motivated and proactive, able to work independently while collaborating effectively with team members in a remote environment
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Creative thinker who can identify unique opportunities for collaboration and growth

Responsibilities

• Develop and implement a comprehensive strategy to acquire high-quality backlinks from authoritative, relevant websites in our niche
• Identify and prioritize potential partners, publications, and influencers for backlink and brand mention opportunities
• Obtain meaningful brand mentions that elevate Teal's visibility and align with our product, mission, and audience
• Foster relationships with key industry players to amplify Teal's brand presence
• Recommend types of content that attract links and attention, such as research studies, data-driven pieces, surveys, and insightful editorial content
• Collaborate with the content team to create link-worthy content that supports our link acquisition and brand awareness goals
• Conduct personalized outreach to target websites, creators, and influencers to secure quality backlinks and brand mentions
• Build and nurture long-term relationships with external partners that align with our brand values
• Work independently and collaboratively to develop innovative strategies that strengthen our organic presence
• Share insights, ideas, and strategies with the team to continuously improve our outreach efforts
• Monitor and report on backlink acquisition progress, including link quality, link velocity, and impact on SEO and brand awareness metrics
• Utilize SEO tools like Ahrefs, SEMrush to analyze backlink profiles, identify opportunities, and monitor competitor backlinks
• Address opportunities such as fixing broken backlinks, reclaiming lost links, and updating redirected links to enhance our backlink profile
• Keep up-to-date with industry developments, Google algorithm changes, and best practices in SEO, link building, and content marketing
• Adapt strategies to ensure effectiveness in the evolving SEO landscape

Preferred Qualifications

• Existing relationships with relevant media outlets, publications, or influencers in the career development or job search niche
• Experience with technical SEO, including fixing broken links and optimizing 301 redirects
• Background in digital PR or content partnerships that extend beyond link building
• Familiarity with Webflow and experience collaborating closely with content teams
• Experience in a startup environment, particularly in B2C SaaS companies
• Knowledge of email automation tools and ability to set up and optimize outreach workflows
• Proficiency with analytics platforms like Google Analytics for tracking the impact of outreach efforts
• Ability to contribute to broader growth marketing strategies and initiatives

Benefits

• $95,000 salary
• Incentive Stock Options proportionate to salary
• Fully remote work (U.S. only) & remote office stipend (coworking, laptop, etc.)
• No company-wide meetings on Tuesdays, Thursdays, or Fridays
• Career development stipend
• Unlimited vacation and sick days
• Up to 12 weeks paid parental leave, earned 1 week for each month of tenure
• 80–100% coverage of health insurance (depending on chosen plan) & 401(k) benefits with up to 4% company matching
• Once per year we pay for the entire company to fly to the same city for a week of fun projects and general team building, think hackathons, boat rides and great food
• Guaranteed 1-month severance if we decide things didn’t work out