Senior SEO & Website-Online Marketing Manager

Summary

Join Xentral ERP's marketing team and help expand its digital presence as a leading ERP cloud provider in the DACH region. As a Senior Online Marketing Manager, you will be responsible for the SEO strategy and website, focusing on increasing website visits and MQLs. You will lead projects, manage agencies, publish high-quality content in German, and communicate in English within an international team. You will leverage AI technologies to secure competitive advantages and monitor trends in the AIO field. You will optimize landing pages and the website for conversion rates to support paid activities. You will report to the Team Lead Demand Gen and work with a lean, efficient team of experienced marketers. Your impact will be measurable through increased organic web traffic and conversion rates, contributing to more marketing-qualified leads (MQLs). You will optimize web and tracking projects, shape Xentral's digital image, and bring the website to a new technical and content level.

Requirements

• Bring at least 5 years of experience in SEO and website management, ideally in a B2B or SaaS company
• Have sound knowledge of content management systems – ideally with headless CMS solutions such as Hygraph
• Work routinely with common SEO tools – such as SEMrush, Google Search Console, or ScreamingFrog
• Are familiar with user analytics and A/B testing tools – and use them purposefully to drive data-based optimizations
• Bring experience with AI tools – and ideally have initial contact with GEO and AIO – including a first-mover mentality
• Possess pronounced project management skills – and confidently take over the management of agencies as well as responsibility for budgets
• Write and speak German at a native speaker level – and communicate just as confidently in English (at least C1) in the international team
• Think analytically, act pragmatically – and make your decisions based on data rather than gut feeling

Responsibilities

• Develop and implement a holistic SEO and AIO strategy – focusing on on-page, technical, and international measures to increase organic traffic, especially in the mid- and bottom-of-funnel area
• Manage and further develop our website – based on a headless CMS (Hygraph), with a focus on scalability, user experience (UX), and technical performance
• Manage our external SEO and web development agencies – and ensure first-class results with maximum impact through close collaboration
• Optimize conversion rates (CVRO) – through data-based tests, A/B experiments, and analysis of user behavior
• Integrate and use modern AI tools – such as GEO or AIO, to make processes more efficient and implement innovative approaches
• Monitor and analyze website performance – using tools such as Google Search Console, GA4, and SEMrush, and derive concrete optimization measures from this

Benefits

• Flexible Work Environment: Enjoy remote work options across Europe or from our office-hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours
• Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy that includes 28 annual leave days, special leave days, and nursing care days. Our comprehensive benefits package also provides a monthly voucher to choose from a variety of providers, including Urban Sports Club, grocery stores, entertainment, and lifestyle options. Additionally, we equip all employees with state-of-the-art home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany
• Professional Growth & Development: Benefit from a significant budget dedicated to learning and personal development, supporting your career growth and continuous learning
• Inclusive & Engaging Culture: Participate in virtual and in-person company events and in our yearly culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication
• Diverse & International Team: Work alongside a multicultural and international team across 17 different work locations within Europe and 32 nationalities, embracing diversity and a global perspective