Senior Software Engineer - Frontend

Summary

Join Kraken's Growth Insights team as a Frontend Engineer and contribute to building a robust analytics ecosystem that empowers data-driven decisions. You will be responsible for developing and maintaining event tracking libraries, ensuring data quality, documenting best practices, collaborating with other teams, and optimizing the MarTech stack. This role involves improving event and attribution modeling, mapping data flows, supporting experimentation infrastructure, and ensuring accurate and reliable data collection across Kraken's frontend platforms.

Requirements

• 5+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript
• Deep understanding of web and mobile tracking technologies and analytics platforms, such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer
• Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems
• Experience working across multiple teams and codebases to implement consistent tracking strategies
• Strong communication and collaboration skills, with the ability to align engineering, marketing, and analytics on tracking best practices

Responsibilities

• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms
• Ensure data quality and consistency by building robust validation, monitoring, and alerting systems that detect and prevent data issues proactively
• Document and evangelize best practices for analytics implementation, creating a clear and accessible knowledge base for engineers and analysts
• Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth and supports reliable decision-making
• Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking, attribution, and customer insights
• Improve event and attribution modeling, enabling more accurate insights into user journeys, marketing performance, and product engagement
• Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness across our analytics architecture
• Support experimentation infrastructure, helping teams design and implement A/B testing frameworks as needed

Preferred Qualifications

• Hands-on experience with frontend testing frameworks and modern build pipelines
• Experience with large-scale data tracking and analytics infrastructure is a plus
• Knowledge of marketing automation solutions and advertising network integrations
• Familiarity with A/B testing solutions and experimentation methodologies
• Understanding of cryptocurrency, blockchain technology, and decentralized applications