Senior Software Engineer - Frontend - Growth Insights

Summary

Join Kraken's Growth Insights team as a Frontend Engineer and be a key player in building a robust analytics ecosystem. Develop and maintain shared libraries for event tracking, ensuring data quality and consistency across multiple codebases. Build validation, monitoring, and alerting systems to proactively prevent data issues. Collaborate with various teams to implement consistent tracking strategies and optimize the MarTech stack. Improve event and attribution modeling for more accurate insights into user journeys and marketing performance. Support experimentation infrastructure and A/B testing frameworks. This fully remote position offers the opportunity to work with a world-class team and contribute to the future of crypto.

Requirements

• 5+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript
• Deep understanding of web and mobile tracking technologies and analytics platforms, such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer
• Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems
• Experience working across multiple teams and codebases to implement consistent tracking strategies
• Strong communication and collaboration skills, with the ability to align engineering, marketing, and analytics on tracking best practices

Responsibilities

• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms
• Ensure data quality and consistency by building robust validation, monitoring, and alerting systems that detect and prevent data issues proactively
• Document and evangelize best practices for analytics implementation, creating a clear and accessible knowledge base for engineers and analysts
• Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth and supports reliable decision-making
• Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking, attribution, and customer insights
• Improve event and attribution modeling, enabling more accurate insights into user journeys, marketing performance, and product engagement
• Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness across our analytics architecture
• Support experimentation infrastructure, helping teams design and implement A/B testing frameworks as needed

Preferred Qualifications

• Hands-on experience with frontend testing frameworks and modern build pipelines
• Experience with large-scale data tracking and analytics infrastructure is a plus
• Knowledge of marketing automation solutions and advertising network integrations
• Familiarity with A/B testing solutions and experimentation methodologies
• Understanding of cryptocurrency, blockchain technology, and decentralized applications