Senior Staff Content Designer

Summary

Join Gusto as a Senior Staff Content Designer and play a pivotal role in shaping messaging that helps customers onboard and discover more of our platform. You will build the foundation for content strategy across the customer journey, from initial discovery to onboarding, activation, and expansion. This highly cross-functional role requires speed, clarity, cohesion, and customer insight. You will set standards, create systems, and directly impact how small businesses experience Gusto. As the first dedicated content designer in this space, you will shape content across all Growth experiences, connecting strategy to language, and setting a high bar for clarity, consistency, and conversion. You will also have the opportunity to shape Content Design more broadly at Gusto, potentially contributing to our design system, leading workshops, and influencing how the discipline shows up across the company. This role offers the chance to build from the ground up, collaborate deeply across teams, and turn content into a driver of growth.

Requirements

• 8-10+ years of experience in content design, UX writing, or content strategy—preferably in a growth or conversion-focused product environment
• A strong background in B2B SaaS or multi-product platforms, with proven impact on onboarding, monetization, or cross-sell strategies
• Ability to craft clear, concise, and motivating content for complex workflows, across multiple personas and touchpoints
• Experience working in rapid-growth environments with tight feedback loops, experimentation, and data-informed iteration
• Deep understanding of how to balance brand, voice, and performance goals within messaging
• Ability to set up content systems and guidelines from the ground up, and scale them across a fast-moving org
• Strong communication and collaboration skills, with a proven ability to operate independently in ambiguous, high-impact areas
• Track record of mentoring and coaching other designers
• Experience collaborating with both marketing and product design teams in a shared growth strategy
• Comfort supporting multiple teams across a product ecosystem with varied business goals and audiences
• Familiarity with subscription-based models, service design, or the Fintech/Payroll/HR space

Responsibilities

• Drive customer awareness and adoption by crafting content that helps people understand how Gusto can support their needs—guiding them through key moments across acquisition, onboarding, and ongoing product discovery
• Build the content foundation by developing guidelines, systems, and principles for scalable, high-quality growth messaging across multiple channels and surfaces
• Design with speed and impact by partnering on iterative testing and experimentation, delivering fast, purposeful content that resonates with users and drives results
• Bridge product and marketing by working closely with brand and growth marketing teams to ensure a cohesive narrative across marketing campaigns and product surfaces
• Lead AI content training efforts by helping shape and refine our approach to AI-generated content inside the product, setting quality standards and guiding content training models
• Champion cohesion and clarity by auditing and evolving copy across the customer journey, ensuring messaging consistency across surfaces, entry points, and use cases
• Shape the content vision by setting a long-term strategy for how content design supports the success of the Growth team—and Gusto at large
• Stay close to customers by grounding design decisions in qualitative research, customer feedback, and ongoing empathy work to ensure solutions solve real-world problems
• Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth, product adoption, and long-term customer retention
• Lead through ambiguity by owning high-impact, cross-product initiatives and guiding content design strategy across multiple teams or domains
• Champion a culture of learning by embracing experimentation, continuously evolving our approach, and staying curious about new patterns, behaviors, and technologies

Preferred Qualifications

Familiarity with Fintech, Payroll, or HR SaaS products

Benefits

• Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver & most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle & New York
• Competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto)