Senior UI/UX Designer

Summary

Join Gambling.com Group as a Senior UI/UX Designer and shape the visual and interaction experience of flagship brands like WhichBingo.co.uk and Freebets.com. Lead the end-to-end UX design process for new features, landing pages, and marketing experiences. Translate brand principles into consistent UI patterns, building user trust in regulated spaces. Own and evolve UI systems in Figma, collaborating with analysts and stakeholders to understand user behavior. Partner with cross-functional teams to create user-first and business-savvy experiences. Drive A/B and multivariate testing to improve conversion and retention, ensuring design signals clarity, authority, and professionalism. Produce pixel-perfect mockups and design assets across multiple platforms. Champion design thinking across the business, helping teams adopt user-centered practices.

Requirements

• 5+ years of UI/UX design experience with a portfolio demonstrating digital products, web experiences, and marketing design work
• Expertise in Figma, with knowledge of design systems/component libraries, prototyping, and user journeys
• Collaborate cross-functionally with SEO, content strategy, product, engineering, and commercial teams to build experiences that are both user-first and business savvy
• Experience driving A/B and multivariate design testing across everything from single components to full page experiences, using both user insight and performance data to inform and inspire
• Familiar with pixel-perfect mockups, interactive prototypes, and design ready assets across multiple platforms such as web, email, social, and promotional banners, all aligned with brand tone and strategic goals
• Familiarity with AI-powered creative tools such as ChatGPT, Midjourney, Adobe Firefly, or equivalent —to generate and refine illustrations, concepts, and visual assets, while continuously experimenting with new workflows using Photoshop, Illustrator, and cutting-edge AI-enhanced design platforms to ensure the highest level of operational efficiency

Responsibilities

• Lead the end-to-end UX design process for new feature rollouts, conversion-optimised landing pages, and campaign-driven marketing experiences across our brands
• Translate our brand principles into consistent and confident UI patterns that support clear information delivery and build user trust, especially in highly regulated and decision-critical spaces like comparing bingo, sports betting, and casino sites
• Own, evolve, and document UI systems (Figma and related design libraries) to ensure a consistent and scalable design language across all touchpoints
• Partner with analysts and stakeholders to understand user behaviour, blending qualitative research with quantitative data to create seamless journeys
• Collaborate cross-functionally with SEO, content strategy, product, engineering, and commercial teams to build experiences that are both user-first and business savvy
• Drive A/B and multivariate design testing across everything from single components to full page experiences, using both user insight and performance data to inform and inspire. Every test should be designed not just to improve conversion and retention, but to deepen user confidence in our guidance. Whether refining a banner layout or launching a new comparison flow, your goal is to ensure our design language signals clarity, authority, and professionalism — helping users feel that they are in the right place with the right experts
• Produce pixel-perfect mockups, interactive prototypes, and design ready assets across multiple platforms such as web, email, social, and promotional banners, all aligned with brand tone and strategic goals
• Be the brand guardian, applying typography, spacing, colour theory, motion, and accessibility best practices to every output
• Use AI tools creatively to generate and refine illustrations, concepts, and visual assets, while continuously experimenting with new workflows using Photoshop, Illustrator, and cutting-edge AI-enhanced design platforms to ensure the highest level of operational efficiency
• Stay ahead of industry trends in UI and UX, affiliate marketing, online gaming platforms, and comparison websites to ensure our design leadership is felt by users, partners, and competitors alike
• Champion design thinking across the business, helping teams adopt user centred practices and build better products from the ground up

Preferred Qualifications

• Our sites — particularly WhichBingo and Freebets.com — are undeniably trustworthy and expert in the eyes of users
• Design output reinforces our authority across every touchpoint, from a homepage hero to terms and conditions links
• Users find the information they want quickly, engage more deeply, and return because they trust our recommendations
• Our competitors treat our UX and design standards as benchmarks
• You lead a culture of curiosity, iteration, and insight-driven design across the entire product lifecycle

Benefits

Majority remote-first hybrid work model