RateHawk is hiring a
Senior User Acquisition Manager in Serbia

Summary

The company is seeking a Senior User Acquisition Manager with B2B marketing experience to develop and implement lead generation strategies, conduct A/B tests, and utilize various tools for lead segmentation and analytics. The role offers remote work, flexible hours, learning opportunities, corporate discounts, and the chance to work with an ambitious team of professionals.

Requirements

• Successful lead generation experience for B2B companies
• Understanding of unit economics and LTV
• Experience in building acquisition using omni-channel acquisition funnels
• Successful implementation of tools to increase conversion (lead magnets, lead forms)
• Use of audience search services for advertising campaigns (demandbase, clearbit, apollo)
• Experience with lead generation through Facebook and/or LinkedIn
• Working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences
• Use of tools for lead segmentation
• Working with analytics systems (Google Analytics)
• Fluent English language skills

Responsibilities

• Develop and implement lead generation strategies for B2B brands
• Test hypotheses to increase landing page effectiveness
• Test new lead generation mechanics
• Analyze the customer acquisition funnel
• Build an effective omni-channel registration funnel
• Launch targeted advertising campaigns using 1st and 3rd party data

Benefits

• Remote work format
• Flexible working hours — we don’t require you to be online or in the office at 09:00 sharp
• Interesting and ambitious tasks that will take you to the next professional level
• Learning: seminars, trainings and conferences
• Corporate English
• Corporate discounts on hotels and other services
• Ambitious team of professionals