Senior Web/Digital Experience Program Manager

Summary

Join Neo4j, a leader in Graph Database & Analytics, as a Frontline for all Web requests & updates. Drive global full-funnel web and digital marketing initiatives, partner with cross-functional teams to create audience-first engagement across Neo4j's digital ecosystem.

Responsibilities

• Be the Frontline for all Web requests & updates
• Ability to manage multiple priorities, including among Execs/VPs and triage according to business needs
• Partner with globally-distributed peers across marketing and other key areas of the organization - PMM, Content, Design, Operations, and more - to coordinate efforts and ensure alignment in pursuit of Neo4j’s company goals and objectives
• Confidently present web marketing strategies, plans, and results to VP/leadership. Ability to articulate impact on key business objectives; skilled at facilitating productive meetings and feedback sessions with multiple stakeholders, keeping discussions focused with effective decision-making
• Demonstrated ability to collaborate with peers across the organization, develop, maintain, and optimize timelines and schedules, run weekly meetings and ensure alignment across teams to meet critical project milestones
• Jointly drive integrated marketing campaigns aligned with corporate goals, ensuring the web UX journeys aligns with wider initiatives, goals and outcomes
• Manage Asana boards, Google Docs, Project-focused Slack channels & Figma files for multiple projects simultaneously
• Partner with key teams to: Optimize the website experiences for key UX & conversion goals
• Work with Analytics Team to report on web traffic and conversion metrics
• Maintain legal compliance with global data & GDPR regulations. Ensure all Neo4j web properties are aligned to legal standards, including collaborating with Product, Security and IT
• Help manage A/B testing and heatmaps to improve web UX and digital marketing efforts
• Manage Google Tag Manager on all key platforms/providers and ensure conversion tracking accuracy
• Collaborate with stakeholders to ensure channel alignment and UX across: Web, paid media, social media, events, virtual experiences and developer experience
• Work across teams/functions to ensure website messaging, branding, content, UX and CTAs resonate with potential customers - especially Developers
• Partner with analytics teams to set and measure goals/KPIs to measure efficacy of programs and campaigns on the website
• Provide visibility and socialize program performance with actionable insights to key stakeholders across the organization
• Maintain, develop and deliver on a strategic roadmap of key website priorities