SEO, Ads Specialist

Summary

Join Substance and become our talented SEO, Google & Meta Ads Specialist. You will develop and implement effective SEO strategies, manage paid advertising campaigns on Google and Meta platforms, and enhance online visibility, driving traffic and generating leads. Key responsibilities include SEO strategy development, keyword research, content optimization, Google Ads management, Meta Ads management, performance analysis, and staying current with industry trends. Qualifications include proven experience in SEO and managing Google Ads and Meta Ads campaigns, a strong understanding of SEO best practices, and analytical skills. A Bachelor's degree is preferred. Benefits include a performance bonus, remote working, and potential for future career growth.

Requirements

• Proven experience in SEO and managing Google Ads and Meta Ads campaigns
• Strong understanding of SEO best practices, tools, and techniques
• Familiarity with PMAX, Google Analytics, Google Search Console, and various SEO tools (e.g., SEMrush, Moz, Ahrefs)
• Analytical mindset with the ability to translate data into actionable strategies
• Excellent written and verbal communication skills
• Detail-oriented and capable of managing multiple projects and deadlines
• Ability to work independently and collaboratively in a team environment

Responsibilities

• Create, implement, and optimize SEO strategies that increase organic search rankings and improve overall website performance
• Conduct thorough keyword research and competitive analysis to identify opportunities for content optimization and traffic growth
• Collaborate with content creators to ensure all website and marketing materials are optimized for SEO and align with best practices
• Develop, manage, and optimize Google Ads campaigns (Search, Display, Remarketing) to achieve targeted KPIs and maximize ROI
• Oversee and optimize advertising campaigns on Meta platforms (Facebook and Instagram) to enhance brand awareness, engagement, and conversions
• Monitor, analyze, and report on SEO and advertising performance metrics, providing actionable insights for continuous improvement
• Keep up with industry trends, algorithm updates, and best practices in SEO, Google Ads, and Meta Ads to ensure our strategies remain competitive

Preferred Qualifications

• Knowledge of HTML, CSS, and website development is a plus
• Bachelor's degree in Marketing, Business, or a related field is preferred

Benefits

• Performance Bonus
• Remote working
• Potential for future career growth within the company