Binance is hiring a
SEO Analyst/Senior Analyst

Summary

Binance is seeking a creative SEO analyst to drive SEO across their product ecosystem and optimize content on their platforms. The successful candidate will work with development, editorial, and marketing teams to improve SEO positions for target keywords, execute tests, collect and analyze data, and track website analytics. They should have 5-8 years of proven achievement in Global SEO with a large B2C audience, language ability in English and Mandarin, experience collaborating with cross-functional teams, knowledge of website analytics and data visualization tools, enterprise SEO tools, popular CMS, A/B and multivariate experiments, HTML, CSS, and JavaScript development, ranking factors and search engine algorithms, and up-to-date with the latest trends and best practices in SEO and ASO. Benefits include being a part of a global organization with excellent career development opportunities, flexible working hours, remote-first work environment, and competitive salary.

Requirements

• 5-8 years of proven achievement with Global SEO with a large B2C audience
• Language ability - English business level or above, and Mandarin business level or above to interface with Mandarin speaking tech teams is a strong plus
• Experience collaborating with cross-functional teams on strategy and execution
• Knowledge and interest in the blockchain/cryptocurrency industry is a strong plus
• In-depth experience with website analytics and data visualization tools (e.g, Google Analytics, Looker and Excel/Google Sheets)
• Experience with enterprise SEO tools, popular CMS
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and ASO

Responsibilities

• Work with development teams to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming across many languages
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth
• Track, report, and analyze website analytics and initiatives and campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing site audits, keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy

Benefits

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire