GoMotive is hiring a
SEO Lead

Summary

The job description is for an SEO Lead position at Motive, a company that provides tools for managing physical operations. The role involves driving the SEO strategy, partnering with cross-functional teams, conducting keyword research, on-page optimization, content strategy, link building, and analytics. The ideal candidate should have 7+ years of experience in SEO in the B2B/SaaS space.

Requirements

• 7+ years of web & digital marketing experience with a focus on SEO in the B2B /SaaS space (recent experience with a high growth B2B SaaS company)
• Experience leading an in-house SEO program working in a highly cross functional role with strategist, engineering, product, design, and content teams
• Experience in developing and implementing B2B SEO strategies for international markets (EMEA/Mexico a plus)
• Proven track record of successful launches and driving organic growth in diverse regions
• Proven ability to collaborate successfully with cross-functional teams and stakeholders
• A constant learner, with deep knowledge of the SEO tech landscape and you keep your finger on the pulse of how it’s rapidly evolving
• Experience working with modern SEO tools like Botify, SEMRush, ScreamingFrog, SimilarWeb, Google Search Console, BrightEdge, ahrefs and others
• Hands-on and enjoy building, even if you are an experienced manager
• Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions
• Demonstrated experience connecting with and briefing senior leaders on outcomes & recommendations, and an interest in teaching others
• Ability to adapt to a dynamic and dynamic work environment, staying proactive and innovative in the ever-evolving landscape of SEO

Responsibilities

• Develop and execute comprehensive SEO strategies aligned with the company's growth goals in target segments
• Conduct thorough keyword research to identify opportunities and trends in the target market
• Oversee on-page optimization efforts, ensuring website content, structure, and technical elements are optimized for search engines and user experience
• Collaborate with the content team to create and optimize high-quality, SEO-friendly content that aligns with target audience needs and search intent
• Develop and implement effective link-building strategies to increase the authority and credibility of the website
• Utilize analytics tools to monitor, examine, and report on key performance metrics. Provide insights and recommendations for continuous improvement
• Work closely with the marketing and sales teams to report and optimize the organic lead generation funnel, ensuring a seamless and effective transition from lead acquisition to conversion
• Stay informed about industry trends, algorithm updates, and emerging SEO best practices. Implement changes accordingly to maintain a competitive edge

Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off, sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution (subject to eligibility requirements)