FreshBooks is hiring a
SEO Specialist in Canada

Summary

FreshBooks is a leading cloud-based accounting software company seeking an SEO Specialist to drive organic growth. The SEO Specialist will collaborate with teams, manage vendor relationships, conduct keyword research, and track key metrics. They should have 2-3 years of SEO experience and be familiar with various tools and trends.

Requirements

• 2-3 years of demonstrated experience with launching, managing and optimizing SEO projects for mid to large websites (500K-1M average monthly organic traffic.)
• Familiarity with leading third-party tools (Google Search Console, GA4, Looker, Screaming Frog, ContentKing, SEOTesting, Surfer, Keyword Insights) and emerging trends in the SEO world (including algorithm updates and latest marketing strategies)
• Experience working with WordPress and WPML
• Experience managing international SEO across multiple markets
• Experience launching tools & templates as part of their organic acquisition efforts
• Exceptional communication skills, both written and verbal, coupled with strong critical thinking, analytical abilities, and keen attention to detail

Responsibilities

• Build the SEO roadmap with a list of projects, budgeting and forecasted impact on customer acquisition/revenue
• Coordinate, test, launch, and report on SEO projects
• Remain current with SEO best practices and build projects and workflows accordingly
• Conduct keyword research, aggregate keywords by intent, and write detailed content briefs
• Provide meaningful insights and trends that will help inform the content projects we take on
• Track and report on key value metrics to drive optimization decisions
• Proactively identify opportunities for improvement
• Manage vendor relationships and budgeting as it relates to your role

Preferred Qualifications

• Strong Excel/Google Sheets knowledge
• Knowledge of HTML, XML and basic Javascript
• Using automation to improve workflow efficiency for a range of SEO tasks

Benefits

• Comprehensive Health and Wellness Benefits including retirement savings program or pension plan, stock options, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, and more
• Perks that Matter including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale
• Working Environments to Help You Thrive including beautiful office spaces in Canada and Mexico, and home office credit for those without access to a FreshBooks office
• Supportive Peer Group, Mentors, and Leaders with programs to support a strong sense of belonging and belief in collective impact
• Accelerated growth through comprehensive company onboarding, career development, training, and learning opportunities