Logical Media Group is hiring a
SEO Strategist

Summary

The SEO Strategist at Logical Media Group will be responsible for various digital marketing activities, primarily focused on Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). The role involves keyword research, content optimization, tracking & analytics, technical site health assessment, strategy development, project management, client relations, and additional responsibilities like continued learning, business development, and team training. The position requires basic knowledge of SEO & Google suite, expertise in technical elements of SEO, understanding of local search optimization, understanding of basic HTML as it relates to SEO, excellent analytical, organizational, project management and time management skills, attention to detail, ability to manage multiple clients and deadlines simultaneously, and at least 3 years of experience in SEO. The benefits include medical, dental, vision, and life insurance, 401(k) plus match, paid time off, flexible Fridays, option to work remotely, access to senior management and mentoring opportunities, casual work environment and dress code, optional COVID safe company gatherings.

Requirements

• Basic knowledge of SEO & Google suite (especially Analytics)
• Expertise in technical elements of SEO, such as canonicals, XML sitemaps, robots.txt, and meta robots, schema markup, etc
• Understanding of and experience in local search optimization
• Understanding of basic HTML as it relates to SEO
• Ability to implement foundational SEO recommendations in a Wordpress environment
• Excellent analytical, organizational, project management and time management skills
• Attention to detail and ability to effectively manage multiple clients and deadlines simultaneously
• At least 3 years of experience in SEO

Responsibilities

• Site research
• Keyword research
• Campaign development
• Optimization
• Performance analysis for clients
• Aid in setup and maintenance of Google Analytics and Google Tag Manager tracking
• Regularly assess the technical health of client sites
• Outline key insights and takeaways from reports
• Craft SEO strategies and provide proactive recommendations for clients
• Formulate timelines for key deliverables
• Work cross-functionally with web, paid, and creative teams
• Monitor monthly retainer and project hours to ensure the client receives maximum value for retainer without significantly overspending on hours
• Present to clients on past performance, strategies, and deliverables
• Communicate with clients via email on technical issues when needed by Account Manager
• Offer strong strategic insights for the client’s holistic digital marketing (even if it is outside of our SoW) that are impeding performance (i.e. UX issues, accessibility, etc.)

Preferred Qualifications

• Continued learning: Keep up-to-date with and proactively research news and trends in SEO, CRO, content, analytics, UX, and organic amazon and share with the team
• Business development: Identify opportunities for and pitch clients on up-sells to aid in the growth of SEO business
• Team training: Help train SEO coordinators on basic management initiatives and setup tasks

Benefits

• Medical, Dental, Vision, and Life insurance
• 401(k) plus match, to help plan for your future
• Paid time off (starting at 15 days, increasing after 2 years), plus paid holidays, paid sick days, and paid personal days
• Flexible Fridays
• Option to work completely remote
• Access to senior management and mentoring opportunities
• Casual work environment and dress code
• Optional COVID safe company gatherings