Remote Social Listening Sr Analyst

Summary

The job is for a Senior Social Listening Analyst at Designit who will lead a team to develop and implement social listening strategies for Microsoft Cloud Marketing Blog and Social. The role involves monitoring and analyzing conversations across various social media platforms, generating consumer insights, collaborating with cross-functional teams, and staying up to date with the latest advancements in social listening tools and techniques.

Requirements

• Minimum of 5 years of experience in social media analytics, market research, or related roles, with at least 2 years in a leadership or managerial capacity
• Proven experience in utilizing Sprinklr social listening tools and technologies
• Strong analytical skills with the ability to derive actionable insights from complex social media data
• Demonstrated experience in leading and managing a team and fostering a collaborative and high-performance culture
• Excellent interpersonal and communication skills, with the ability to influence and inspire others
• Strong strategic mindset, with the ability to align social listening efforts with business objectives and drive impactful outcomes
• Proven experience in translating data-driven insights into actionable recommendations and strategies
• In-depth understanding of TW, IG, FB, LI algorithms, trends, and best practices
• Familiarity with digital marketing strategies, consumer behavior in the digital space, and competitive landscape
• Familiarity with Microsoft SharePoint, PowerPoint, Excel, Teams, and Outlook

Responsibilities

• Lead and manage a team of social listening analysts
• Develop and execute a comprehensive social listening strategy aligned with the company's marketing and business objectives
• Establish KPIs, benchmarks, and goals to measure the effectiveness and impact of social listening initiatives
• Collaborate with cross-functional teams, including internal stakeholders and key business decision makers within Cloud to align social listening efforts with overall business strategies
• Oversee the utilization of Sprinklr Modern Marketing, Research and Engagement Modules to monitor and analyze conversations across various social media platforms
• Conduct in-depth analysis of social media data, identifying trends, sentiment, and consumer insights relevant to Cloud brand, industry, competitors, and target audience
• Provide regular reports and executive summaries on social media performance, highlighting key findings, recommendations, and actionable insights
• Utilize social listening data to generate actionable consumer insights and inform marketing strategies, product feedback, and customer experience enhancements
• Conduct competitive analysis, benchmarking Cloud’s performance against industry competitors in terms of social media presence, sentiment, and consumer engagement
• Identify emerging market trends, industry developments, and consumer behavior patterns to inform strategic decision-making
• Collaborate with internal stakeholders to understand their social listening needs and provide strategic support
• Effectively communicate complex data and insights to senior management, presenting recommendations and actionable strategies
• Foster strong relationships with key stakeholders, becoming a trusted advisor on social listening analytics and insights

Benefits

• Embraces work-life balance – our employees’ well-being remains a top priority for us
• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
• Encourages innovation and experimentation
• Understands that changes will occur and adaptability is crucial to assist when it does
• Emphasizes and rewards collaboration
• Works remotely. We continue to safeguard the health of our employees so our interviewing and on-boarding process will remain virtual until further notice
• Compensation Range: $100,000 - $110,000