Social Media Manager

Summary

Join Impossible Foods as our Social Media Manager and lead the creation and execution of a social media strategy that boosts brand awareness, engagement, and business growth. You will be the brand's voice across various platforms, collaborating with marketing and creative teams on compelling campaigns. This role demands a creative and strategic mindset, focusing on influencer partnerships to expand reach and build authentic community relationships. You will develop and implement social media strategies, create engaging content, manage influencer marketing campaigns, and analyze performance data. Success requires strong copywriting, content creation, and experience with social media tools and analytics platforms. This is a full-time, U.S.-based position offering a competitive salary, equity, benefits, and a bonus.

Requirements

• Bachelor’s degree or college diploma in related field
• 5-7 years of experience in social media management, preferably in a startup or fast-paced environment
• Proven track record of growing social media presence and engagement on major platforms (Instagram,TikTok, Facebook, Twitter, LinkedIn)
• Influencer marketing experience with identifying, negotiating, and managing content creator partnerships, from micro to macro influencer
• Strong copywriting and content creation skills with an eye for design
• Experience with social media scheduling tools and analytics platforms
• A passion for staying up-to-date with the latest social media trends and emerging platforms
• Excellent organizational, project management, and communication skills
• Ability to work effectively in a fast-paced, dynamic environment with multiple projects
• Creative thinker who can generate new ideas and take risks to push boundaries
• Experience with paid social advertising and influencer marketing
• Agile and adaptable; ability to pivot as priorities shift

Responsibilities

• Develop and implement a social media strategy that aligns with our business objectives, ensuring consistent, on-brand messaging across all platforms
• Create engaging, creative, and original content (posts, stories, videos, etc.) tailored for each platform (Instagram, Twitter, LinkedIn, TikTok, Facebook, etc.)
• Work closely with cross functional marketing and creative partners to align with our brand voice
• Identify and build relationships with relevant influencers and brand ambassadors
• Develop and execute influencer campaigns to drive bra engagement, and product purchase
• Collaborate with influencers on content creation and track the success of campaigns
• Actively engage with our online community, responding to comments, messages, and mentions
• Foster positive relationships with influencers, customers, and industry professionals
• Monitor, analyze, and report on social media performance using tools like Google Analytics and Sprout Social
• Use data to optimize future campaigns and improve engagement
• Stay on top of social media trends, new platform features, and industry developments to ensure we’re always ahead of the curve
• Work cross functionally with the sales and marketing teams to create cohesive campaigns that support product launches, events, and promotions
• Assist with the planning and execution of paid social campaigns, including Facebook Ads, Instagram Ads, and LinkedIn Ads, ensuring they are optimized for maximum reach and ROI
• Ensure that all social media content reflects our brand’s value, culture, and voice
• Help grow brand awareness and loyalty through organic and paid channels

Benefits

• $111,000 - $155,000 a year
• Equity
• Benefits
• Bonus for sales incentive plan roles
• If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Hawaii, New Mexico, Oklahoma, and Wisconsin