Social Media Specialist/Manager

Summary

Join Goodnotes, a company reimagining human-AI interaction, as a Social Media Specialist. Lead the design and creation of engaging social media content across multiple platforms. Develop and manage a content calendar, conduct audience research, and monitor social media channels. Collaborate with influencers and cross-functional teams. Use data-driven insights to optimize campaign performance. This role requires proven social media experience, strong copywriting skills, video editing experience, and excellent communication skills. Goodnotes offers benefits such as a budget for home office setup and personal development, sponsored office visits, flexible working hours, medical insurance, and more.

Requirements

• Proven experience in social media content production and campaign management
• High proficiency in copywriting, with a keen eye for brand aesthetics and tone, able to balance creative and corporate messaging
• A strong creative flair to innovate content formats and tailor approaches to relevant trends
• Experience producing and editing short form video content
• Excellent communication and interpersonal skills skills
• Proficient in metrics reporting and making informed decisions in a fast-paced environment
• Deep knowledge of social media platforms and best practices

Responsibilities

• Lead the design, creation, and curation of engaging visual and written content tailored for platforms including Facebook, Instagram, X, LinkedIn, TikTok, and YouTube
• Develop and manage a comprehensive social media content calendar to ensure timely and consistent posting across channels
• Conduct audience research and competitive analysis to identify opportunities and inform content strategy
• Actively monitor and respond to comments, messages, and mentions professionally and promptly
• Collaborate with influencers and creators to foster vibrant UGC-driven community engagement
• Drive integrated campaigns and develop content series that enhance user engagement and brand visibility
• Work cross-functionally with product managers, marketers, leadership, and insights teams to produce accurate and content-rich materials
• Use data-driven insights to report on social media metrics and optimize campaign performance

Benefits

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents