Social Media/Marketing Strategist - Events & Hospitality

Summary

Join Pearl Talent and work as a fully remote Marketing Strategist, driving the online presence of a hospitality company in Brooklyn and Chicago. You will develop and execute social media content calendars, manage community engagement, run Google Ads campaigns, and track performance. This high-impact role demands creativity, analytical skills, and experience in hospitality or lifestyle marketing. The position offers a competitive salary, generous PTO, direct mentorship, learning and development opportunities, and a flexible work schedule. You will collaborate with remote and in-person teams, and the role requires strong communication and time-management skills. The company offers a unique work environment and opportunities for professional growth and global networking.

Requirements

• Proven experience managing Instagram, TikTok, and Google Ads for hospitality, entertainment, or lifestyle brands
• Strong understanding of current social media trends, meme culture, and visual storytelling
• Hands-on experience with social media scheduling tools
• Analytical mindset with the ability to turn data into strategy
• Excellent communication skills and ability to collaborate with remote and in-person teams
• Strong time-management skills; able to juggle multiple priorities and locations independently

Responsibilities

• Develop and execute monthly content calendars tailored to each venue’s unique personality and audience
• Collaborate remotely with venue managers and staff to coordinate on-site content capture (photos and short-form video)
• Create content aligned with trending formats, memes, pop culture, and community interests
• Manage daily community engagement, responding to comments, DMs, and sharing user-generated content
• Maintain brand tone and consistency across all social channels
• Plan, launch, and optimize Google Ads campaigns for events, leagues, and brand awareness
• Manage boosted posts and paid campaigns on Instagram and TikTok
• Track and report on key performance indicators including reach, engagement, conversions, and ROI
• Deliver clear monthly performance reports with actionable insights and recommendations
• Propose and test new content series or campaign ideas each quarter
• Stay on top of social media trends to keep the brand’s content fresh and relevant
• Collaborate cross-functionally with internal marketing and event teams to align messaging and objectives

Preferred Qualifications

• Content creation skills (e.g., video editing, basic design using Canva or Adobe Suite)
• Experience coordinating or working directly with event-based marketing
• Familiarity with TikTok’s creator tools and Instagram Reels best practices
• Background in hospitality, nightlife, or entertainment environments
• Passion for fun, community-focused spaces

Benefits

• Competitive Salary: Based on experience and skills
• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world
• Work-Life Balance: Flexible hours that support a healthy work-life balance