Social-Media-Marketing Analyst, Copywriter

Summary

Join our dynamic and global Digital Product Engineering company as a Social Media Copywriter! We're looking for a talented individual with 1-2 years of experience in B2B social media copywriting to create engaging content for LinkedIn, X, and Instagram. You will develop strategic messaging, manage campaigns, monitor trends, and collaborate with marketing teams. Strong analytical skills and excellent communication are essential. Experience with Talkwalker is a plus. This role offers a fast-paced environment and the opportunity to work with a diverse team of experts.

Requirements

• Minimum 1-2 years of professional experience in social media copywriting, focusing on B2B audiences
• Strong knowledge of B2B communication for LinkedIn, X, META, YouTube and their unique nuances for engagement
• Excellent organizational skills and ability to meet deadlines in a fast-paced environment
• Fundamental understanding of SEO and website performance
• Strong analytic capability
• Excellent ability to effectively balance the needs and requirements of multiple stakeholders
• Excellent knowledge of English (both speaking and writing)

Responsibilities

• Content creation: Write engaging and on-brand copy for B2B social media platforms (focus: LinkedIn, X, Instagram)
• Strategic messaging: Develop content that aligns with marketing strategies, speaks to target audiences, and drives measurable results
• Campaign management: Collaborate with marketing teams to ideate and execute campaigns, ensuring consistent tone and messaging across platforms
• Trend monitoring: Stay updated on social media trends, platform updates, and best practices, within the B2B space
• Analytics collaboration: Evaluate the performance of posts and optimize future content for engagement and conversion

Preferred Qualifications

Knowledge of Talkwalker as an analytics platform