Matterport is hiring a
Sr. Affiliate MarCom Coordinator

Summary

The Senior Affiliate Marketing & Communications Coordinator at TourFactory is responsible for managing digital marketing campaigns for the company and its network of providers, promoting public awareness, and enhancing engagement. The candidate should have experience in digital marketing, be self-motivated, customer-focused, proficient in marketing tools, and have design skills.

Responsibilities

• Serve as a marketing resource for TAPs, assisting them in creating, managing, and improving their digital marketing campaigns to boost their presence and revenue
• Develop resources such as email templates, landing pages, and marking graphics and make them available to TAPs
• Collaborate with TAPs to develop and maintain effective email, social media, and marketing strategies in their local markets
• Track and analyze the success of TAP campaigns, adjusting strategies based on data feedback, and correlating marketing efforts with sales performance
• Maintain and update assets in the Marketing Center, coordinating the creation of necessary marketing materials
• Provide a social media calendar for TAPs
• Manage regular communications with the provider network, sharing relevant information and updates
• Promote TourFactory to prospective photographers companies, managing the corporate social media presence, and driving engagement with prospective TAPs and photographers
• Create, manage, and improve marketing campaigns to enhance our visibility, increase website traffic, and improve visitor engagement
• Implement, track, and adjust ongoing digital outreach initiatives
• Seek opportunities to increase visibility and awareness
• Apply best practices in brand awareness and social media activities
• Manage TourFactory’s social media sites (Facebook, Instagram, etc.)
• Execute Google AdWords campaigns for recruitment and TourFactory awareness
• Develop and create email and social media campaigns for awareness and recruitment
• Collaborate with JIT resources for the development and maintenance of TAP/market-specific marketing pages
• Represent TourFactory publicly and professionally communicate with customers
• Maintain and report on customer engagement statistics and feedback across all platforms
• Creation of creative assets for integration into email, social media, landing pages, etc