Instrumental Group is hiring a
Sr. HubSpot Strategist, Remote - Worldwide

Summary

Instrumental Group is seeking a Senior Solutions Architect with deep HubSpot expertise to lead client engagements in designing and implementing state-of-the-art Customer Experience Systems. The role involves serving as the lead advisor to clients, evaluating marketing and sales requirements, configuring HubSpot systems, and training stakeholders.

Requirements

• Absolutely love HubSpot
• Demonstrate persistence
• Have excellent written and verbal customer-facing and communication skills
• Get energized by helping others learn and achieve
• Can manage multiple engagements and deliverables simultaneously and ensure successful and timely completion
• Have significant experience with HubSpot and the inbound marketing methodology
• Can find creative ways to meet advanced customer needs
• Love solving complex problems and hate the mundane
• Experience working in all HubSpot HUBs
• Deal with pressure and deadlines well
• Work hard autonomously
• Add value when presented with unique opportunities
• Prioritize and balance effectively
• Solve for the client and roll up your sleeves to get work done

Responsibilities

• Serve as the lead advisor to clients, helping them achieve their desired objectives with HubSpot
• Evaluate marketing and sales requirements, current tech stack, and business objectives to define their ideal system configuration
• Define the future state processes and the customer journey(s) that will govern how to implement HubSpot effectively
• HubSpot configuration, including data capture & collection, automation engineering, database segmentation, CRM configuration, campaign setup, technical integrations, attribution & reporting, and user adoption activities
• Stay abreast of the latest product updates from HubSpot
• Create and execute complex nurture or drip campaigns to improve engagement
• Create tracking campaigns that support the measurement of demand gen efforts
• Implement a marketing and sales system strategy that streamlines data flow that enables sales with lead intelligence they can use to have more effective conversations with prospects
• Optimize lead hand-off and opportunity nurturing processes through the sales funnel by injecting automation and data capture mechanisms
• Establish closed-loop analytics between marketing and sales to understand how inbound marketing activity turns into customers, and continually refine our process to convert customers