Senior Manager/Director of Demand Generation

Summary

Join Wealth.com, a leading estate planning platform, as a Senior Manager/Director of Demand Generation. You will lead the development and execution of impactful demand-generation strategies across digital and non-digital channels, driving marketing-led growth and pipeline development. Success will be measured by lead volume, customer acquisition cost, and revenue growth. The ideal candidate possesses deep B2B marketing expertise, SEO skills, and a proven track record in wealth management or fintech. This role offers a fast-paced, collaborative environment with significant impact potential. Wealth.com is a certified Great Place to Work and a Fast Company Best Workplaces for Innovators finalist.

Requirements

• Bachelor’s degree in a marketing- or business-related field
• 5-10 years of experience in demand generation with B2B SaaS organizations
• Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
• Proven experience in managing the creation of marketing materials
• Experience influencing and communicating product offers to customers, prospects, and sales professionals
• Strong project management skills and experience with superb attention to detail
• Knowledge and hands-on experience with popular CMS, marketing automation and sales automation systems, particularly HubSpot and Salesforce.com
• Significant track record of achievement and success within the targeted field of expertise
• Ability to work in a dynamic fast paced organization, build internal and external relationships to gain and share information and insight
• Good organizational skills and strong presentation skills
• Results oriented, self motivated with proven ability to meet objective & targets in fast growing organizations

Responsibilities

• Develop and execute demand generation channels and programs (e.g., Google PPC, LinkedIn, Trade Publications, webinars etc.) to drive new leads and nurture our existing database of leads
• Own pipeline creation and conversion and develop an intimate understanding of the customer journey to drive impact across the funnel
• Work with the content marketing, product and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
• Ensure brand identity is adhered to in campaigns and in all communication channels
• Track, measure, and communicate campaign/channel/program results, continually optimize for efficiency and scale, and seek to generate new best practices through experimental efforts
• Work with our Analytics team to create marketing dashboards displaying key metrics around campaign and channel performance
• Collaborate closely with sales, success and product teams and implement an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales

Benefits

• Competitive Salary. $120,000 - $150,000 a year
• Fully remote, flexible work environment. We do however meet together in person several times a year
• Full medical and dental benefits
• Unlimited PTO in an environment where taking time off to relax or recharge is supported and encouraged
• Paid Parental Leave
• Company equity managed through Carta
• 401k with Match and 100% vesting upon hire
• Free estate planning!