LendingTree is hiring a
Sr. SEM Analyst

Summary

The job description is for a Paid Search Marketing Specialist position at LendingTree. The employee will manage and optimize paid search campaigns, collaborate with teams, conduct competitive analysis, and meet reporting requirements. They require 2-4 years of experience in paid search marketing with advanced knowledge of automated bid strategies and Excel.

Requirements

• 2-4 years of experience executing and optimizing paid search campaigns across Google and Bing with a proven ability to improve KPIs
• Extensive experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, Rule Based Bidding etc…)
• Advanced knowledge of Excel
• Working knowledge of Tableau, advanced knowledge is a plus
• Strong analytical, communication and presentation skills
• Be self-motivated, able to execute effectively communicate on new ideas and see projects through start to finish
• Hard-working, creative and eager to learn and expand knowledge of online direct marketing

Responsibilities

• Execute strategies and initiatives to increase paid search traffic and revenue
• Responsible for managing paid search campaigns for LendingTree loan and banking products
• Full funnel search marketing: ads, bids, landing pages, keyword research & reporting
• Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space
• Working closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed
• Demonstrate internal and external capabilities to drive adoption of machine learning-based approaches to improve marketing efficiency
• Research and communication of the competitive landscape for specific products to be marketed, including: landing page and conversion funnel paths, as well as insight into competitors’ impact on our volume, cost and performance in the paid search space
• Daily management of bids, spend and ROAS/CPA
• Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the product and analytics teams
• Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
• Meet all ongoing reporting requirements as needed to keep general managers and peers informed as appropriate
• Work closely with vendors to ensure appropriate support, and to stay on top of product releases and new available features
• Conduct competitive analysis, prepare reports on findings, and share the results with others

Benefits

• Medical, dental, vision insurance and 401(k) matching
• Eligible for annual performance bonus