Staff Data Scientist - Marketing Research & Data

Summary

Join Canva, a company redefining design experiences, and contribute to their marketing efforts. This role focuses on developing innovative marketing measurement frameworks, including attribution methodologies, MMM, and incrementality testing, to assess the impact of marketing investments across diverse regions. You will collaborate with senior leadership to translate insights into actionable decisions, coordinate with teams to shape analysis and recommendations, and serve as a thought leader in marketing measurement. This position requires strong communication skills, deep knowledge of marketing measurement, and experience in data analysis and project management. Canva offers a range of benefits, including equity packages, inclusive parental leave, a Vibe & Thrive allowance, and flexible leave options.

Requirements

• Communication is your superpower. You love asking the right questions to understand a problem and can influence stakeholders through data-driven story-telling
• You have deep knowledge of marketing measurement, including attribution, MMM, incrementality testing, and assessing marketing efficiency
• You’re capable of shifting seamlessly between overarching goals and detailed execution
• You have a proven record of solving ambiguous problems and proactively uncovering hidden opportunities that drive business impact
• You can own projects end-to-end with autonomy - from discovery, delivery to communication
• You have competency with SQL and building data pipelines; experience with Snowflake and dBT is a plus!
• You know how to wrangle and analyse data using Python or R
• You’re experienced in working with international teams and understand the nuances of collaborating across cultures and markets
• You thrive in a fast-paced, dynamic environment and have a track record of owning high-impact projects and delivering results under tight deadlines

Responsibilities

• Developing innovative marketing measurement frameworks, including attribution methodologies, marketing mix modelling (MMM), and incrementality testing, to assess the impact of our marketing investment across diverse regions
• Closely collaborating with senior leadership to translate modelling and experimentation outputs into clear and actionable insights that drive both short and long-term decision-making
• Coordinating with collaborators across Canva to shape analysis and recommendations. You will identify the opportunities and proactively rally people around the solutions
• Serving as a thought leader and mentor in Marketing Measurement at Canva, aligning teams around key insights and acting as a driver of data literacy and best practices

Benefits

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally