Staff Product Designer-Design System

Summary

Join Apollo.io's Fabric Design System team as a Staff Product Designer and partner with PMs, engineers, and analysts to improve user experience and retention. You will design experiments, elevate key user journey moments, craft UX supporting self-serve activation, and embed habit-forming patterns. Responsibilities include user research, hypothesis testing, and collaboration with the broader design organization. The ideal candidate possesses 6+ years of experience designing complex web-based products, expertise in Figma, and a passion for typography and copywriting. This high-impact role directly influences Apollo's vision as an all-in-one GTM platform.

Requirements

• 6+ years of experience designing and shipping complex web-based products founded in data and customer insights
• You have expert design instincts & best practice knowledge to translate user problems, user goals, business objectives and technical constraints into excellent product experiences to deliver quick turnarounds & shorten feedback loops
• You’re a self-starter that thrives while working in a fast-paced environment, working on multiple projects simultaneously
• You have experience creating and maintaining components across multiple product surfaces in Figma
• You are a voracious learner, constantly trying to learn how to improve customer experience, drive core metrics. Continuously learns new industry standards, staying up to date with how to get the most out of modern design tools including Figma
• You have a passion for typography and copywriting and know how to write a simple, compelling microcopy to support your UI design
• 6+ years of experience designing and shipping complex web-based products, with a significant focus on creating, maintaining, or evolving design systems
• You have expert design instincts & best practice knowledge to translate user problems, product team needs, business objectives, and technical constraints into robust, scalable, and accessible design system components, patterns, and guidelines
• Deep expertise in Figma , including creating and maintaining complex component libraries, variants, auto-layout, styles, and design tokens for a multi-product environment
• Proven ability to think in systems, identify patterns, and design solutions that can be applied broadly and consistently
• Strong understanding of accessibility (WCAG) standards and how to build them into a design system
• Excellent communication and collaboration skills, with experience working cross-functionally and advocating for design system principles
• You’re a self-starter that thrives while working in a fast-paced environment, managing multiple system initiatives simultaneously
• You are a voracious learner, constantly seeking to improve the designer and developer experience with the system, drive adoption, and enhance overall product quality. You stay up-to-date with design system best practices, tooling, and industry standards
• You have a passion for typography and content, and experience defining content guidelines or writing clear, concise documentation for design system usage

Responsibilities

• Partner with PMs, Engineers, and Analysts to identify churn drivers and friction points using user research and behavioral data
• Design experiments and experiences that improve retention, cross-use case adoption, and depth of usage across Apollo’s surfaces
• Elevate key moments in the user journey—especially empty, underutilized, and high-traffic states—through smart UX, education, and contextual guidance
• Craft UX that supports self-serve activation and intelligent onboarding, leveraging AI and Apollo's Dynamic Activation Engine
• Embed habit-forming, value-reinforcing patterns such as progress tracking, nudges, and personalized dashboards
• Regularly interview users and test hypotheses to validate new designs and refine existing ones
• Collaborate with the broader design org to maintain a cohesive experience and evolve Apollo’s design system
• Evolve and Maintain Fabric: Lead the design, documentation, and iteration of reusable UI components, patterns, and comprehensive guidelines for the Fabric design system in Figma
• Drive System Strategy: Partner with PMs, Engineering Leads, and Design Leadership to define the vision, strategy, and roadmap for Fabric, ensuring it meets the evolving needs of Apollo's products and users
• Champion Consistency and Quality: Advocate for design best practices, accessibility standards, and visual/interactive consistency across all Apollo product surfaces by promoting and supporting Fabric adoption
• Collaborate and Consult: Work closely with product designers and engineers across various teams to understand their needs, provide guidance on using Fabric, gather feedback, and identify opportunities for new system components or improvements
• User-Centered System Design: Conduct research with internal users (designers and engineers) and analyze product data to identify pain points in current workflows and opportunities for Fabric to improve efficiency and quality
• Documentation & Education: Create and maintain clear, comprehensive documentation for Fabric components, patterns, and guidelines. Contribute to educational materials and training to help teams effectively leverage the system
• Iterate and Innovate: Stay current with design system best practices, tools, and industry trends, bringing innovative ideas to enhance Fabric's capabilities, usability, and performance
• Govern and Support: Define and manage the contribution model for Fabric, ensuring contributions maintain system quality and coherence. Provide support and guidance to teams contributing to or consuming the system

Preferred Qualifications

Experience with user research methodologies and data analysis to inform system design decisions is a plus

Benefits

• We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact
• Collaboration is at our core—we’re all for one , meaning you’ll have a team across departments ready to help you succeed
• We encourage bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins