Strategist, Marketing Science

Summary

Join Power Digital, a tech-enabled growth firm, as a Marketing Analyst and leverage your data analysis and reporting skills to manage measurement strategies for marketing campaigns. You will utilize R, SQL, and Python to analyze large datasets, present findings to executive-level clients, and identify opportunities for service expansion. This role requires a Bachelor's degree in a related field, 3+ years of experience in marketing analytics, and proficiency in data visualization tools. You will be responsible for client relationship management, utilizing Power Digital's Nova ecosystem, and driving efficiencies in reporting processes. The ideal candidate is a creative problem-solver with advanced statistical knowledge and experience using data science to guide marketing decisions. Success in this role will be measured by client retention, sentiment, and the efficiency and quality of analysis delivery.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3+ years of experience in marketing analytics
• Strong data visualization skills using Looker, Tableau, PowerBI, or Excel
• Proficiency in R or Python, and SQL
• Experience with ETL tools, such as Funnel.io and Fivetran
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Strong attention to detail
• Self-motivated and able to work under pressure

Responsibilities

• Manage overall measurement strategy for a book of clients, including statistical modeling, experiment design, and customer analysis
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL and Python
• Present findings simply and eloquently, always leading to a “so what” and action
• Communicate effectively to executive-level points of contact
• Identify opportunities to expand services
• Maintain expected level of client retention
• Consistently drive efficiencies within the current reporting & insights processes
• Stats-based performance forecasting
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

• Experience with digital data collection tools (GA4, Google Tag Manager, Adobe Analytics)
• Experience with ad platform reporting and data systems (3rd party pixels, product catalogs, and server-side tracking)