Strategy HBCU Fellow

Summary

Join Taylor's Strategy HBCU Fellowship, a paid, six-month remote program offering hands-on experience in a PR, social, and digital marketing agency. As a Fellow, you will collaborate with strategists and creatives, support client projects, conduct research and analysis, and present findings. The program provides in-depth training, a dedicated manager, and professional development opportunities. The fellowship is open to recent HBCU graduates or those completing/holding a master's degree from an HBCU. Successful candidates will possess relevant experience, strong analytical and communication skills, and a collaborative spirit. The program offers a monthly stipend of $4,166.68, paid time off, and additional perks.

Requirements

• Recent graduates who hold an undergraduate degree from an accredited HBCU
• Those who are currently completing a master’s program or hold a master’s degree from an accredited HBCU
• Prior experience/internships at PR, Digital/Social, Creative agencies, or relevant coursework
• Experience or passion for consumer categories (including Finance, Spirits, Sports, Personal Care, etc.)
• Strong attention to detail, organization, multitasking, and time-management
• Writes, presents, and communicates in a persuasive manner, across a variety of platforms, including social media
• Team player who enjoys working with and helping others in a collaborative environment
• Curious and open to others' ideas and viewpoints with a willingness to learn and take constructive feedback
• A good problem solver who seeks to make improvements and learns from mistakes
• Interest in developing purpose-driven work

Responsibilities

• Collaborate with other strategists, creatives, and account teams to create high-impact work that solves client and customer challenges
• Support the development of smart, contextual customer journeys and audience segmentation for clients
• Assist with research and analysis to prepare client-facing POVs, thought-leadership and reports on client business information, industry trends, influencer content performance, social/web content performance, media coverage, and competitive set
• Clearly distill research, programming/content performance, and client business knowledge
• Highlight relevant and actionable data/results, insights, themes, and trends in presentations, strategic briefs, and reports
• Stay attuned to and proactively elevate cultural trends, news, media/content, and industry insights that form relevant, innovative ideas for client and agency thought-leadership, strategic POVs, presentations and reports
• Learn and understand critical metrics and processes involved in gathering data related to PR, Influencer, and/or Social
• Think creatively to leverage and integrate data to tell a straightforward, insightful story and/or consumer journey

Preferred Qualifications

• General understanding of the purpose and function of a Strategic Brief; experience with strategic planning processes and brief-writing a plus
• Basic knowledge and experience with tools such as Tagger, Sprinklr, Sprout Social, Crimson Hexagon, BrandWatch, GWI, Google Analytics, and Meta Business Suite

Benefits

• Paid Time Off
• Holidays