Technical Product Marketing Manager

Summary

Join Fullstory as a Technical Product Marketing Manager and play a key role in defining, positioning, and differentiating our behavioral data platform. This remote position, based anywhere in the US, requires strong technical skills and excellent communication abilities. You will collaborate with various teams to generate pipeline opportunities, enhance deal sizes and win rates, and improve retention. Daily tasks involve developing marketing messages, conducting market research, creating sales enablement materials, and gathering customer insights. The ideal candidate possesses extensive experience in product marketing, particularly within web or product analytics. Fullstory offers a competitive salary and a comprehensive benefits package.

Requirements

• 8+ years of experience in product marketing, with a focus on web or product analytics and customer data collection
• Proven ability to translate technical product features into compelling value propositions that resonate with technical and non-technical audiences
• Strong understanding of product analytics and customer data platforms and the competitive landscape in which they appear
• Excellent verbal and written communication skills with a knack for storytelling and presenting to senior level executives
• Ability to work cross-functionally with the company executives, product management, engineering, revenue, and marketing teams to drive alignment and success

Responsibilities

• Develop and refine messaging and positioning for Fullstory’s behavioral data platform, clearly communicating value propositions and differentiators to target personas
• Define market categories and target segments, complete competitive landscape assessments, and develop go-to-market and launch plans that drive revenue
• Execute technical content such as product demos, case studies, and blog posts that showcase product features and benefits aligning to target market needs
• Conduct market and competitive research to stay up-to-date with industry trends, competitive landscape changes, and emerging trends in direct and adjacent markets
• Create technical sales enablement materials including battlecards, feature comparisons, and objection-handling guides to improve win rates
• Gather insights from customers and internal stakeholders to understand their technical requirements and pain points, using this feedback to influence product development and feature prioritization, as well as GTM storytelling

Preferred Qualifications

A background in data engineering

Benefits

• Remote-first work environment
• Flexible paid time off
• An annual company-wide closure
• Sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians
• Professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy
• A monthly productivity stipend
• Reimbursement for initial home office set up for remote colleagues
• Employee Resource Group events
• Listening & Alignment weeks
• Team off-sites
• Paid parental leave
• A global fertility and family building benefit
• Bereavement leave
• Miscarriage/Pregnancy loss leave