Headspace is hiring a
Temp Paid Media Associate

Summary

The job is for a temporary Paid Media Associate, Social at Headspace, responsible for developing and executing high-performing paid social campaigns. The ideal candidate has 3+ years of experience in paid social, strong analytical skills, exceptional attention to detail, proactive self-starter attitude, communication skills, and passion for the mental health & mindfulness space.

Requirements

• 3+ years of hands-on media buying experience in direct response paid social including strategy development and execution
• Experience across the breadth of paid social platforms: Meta, TikTok, Snap, Pinterest, LinkedIn
• Strong analytical skills and comfortable working within Tableau & Excel to pull out actionable insights
• Exceptional attention to detail and comfortable working on multiple projects simultaneously
• Proactive self-starter. Can go into the weeds but can also contribute to big picture strategy
• Strong verbal and written communication skills
• Passion for the mental health & mindfulness space

Responsibilities

• Develop and execute high-performing, best-in-class paid social campaigns that align to the business’ overall go-to-market strategy
• Plan, implement and optimize paid social campaigns across both web and app with a focus on new user acquisition
• Execute hands-on-keyboard day-to-day optimizations, including trafficking ads and QAing, reallocating budget, and finding new areas of opportunity to help hit KPIs more effectively
• Analyze performance, build reporting dashboards, and recommend ways of iterating, helping to drive new learnings
• Work closely with Data & MarTech leads to ensure all tagging needs are met and reporting is optimized
• Collaborate cross functionally with creative and marketing teams to develop creative + copy to scale and optimize our social campaigns

Preferred Qualifications

• Mobile app / subscription based product experience is strongly preferred but not required
• Experience in paid search (Google Ads, Google UAC, Apple Search) is nice to have
• Experience in paid media strategy for DTC brands as well as B2B

Benefits

• The hourly range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills
• This is a short-term, 6 month temp position
• Headspace is committed to diversity, equity, inclusion and belonging