UX Research & Experimentation Internship

Summary

Join SMG Automotive's UX Research & Experimentation Team and contribute to improving user behavior and conversion across their digital platforms. As an intern, you'll support the team in conducting A/B tests, analyzing data, and translating insights into actionable strategies. You'll work closely with product managers, designers, and data analysts to ensure research findings are effectively implemented. This internship offers the opportunity to gain practical experience in user research, experimentation, and data analysis, while working in a dynamic and collaborative environment.

Requirements

• You’re currently studying in a relevant field (e.g., Psychology, Data Science, Statistics, Human-Computer Interaction, Business Analytics, or similar)
• You’re passionate about understanding behavior through data and experimentation
• You bring strong statistical thinking and ideally have first experience with tools like R, Python, SQL, or Google Analytics
• You’re curious, self-motivated, and eager to learn more about CRO, A/B testing, and user research methods
• You communicate clearly in both German and English

Responsibilities

• Support the planning and execution of UX research and experiments, with a focus on improving key conversion funnels
• Help design and analyze A/B and multivariate tests using tools like split, Hotjar, Google analytics or similar
• Collaborate on quantitative user research: surveys, behavioral analytics, user flows, and segmentation
• Support qualitative research (e.g., user interviews, usability tests) to complement quantitative insights
• Work closely with Product Managers, Designers, Data analysts, and Marketing to translate findings into actions
• Prepare and present results in a clear and data-driven way

Preferred Qualifications

• Bonus if you’ve worked with tools like Hotjar, split.io, Tableau, Google Analytics and other reporting & analytics tools, or similar
• While you're data-driven, you still care about the user perspective and know how to connect numbers with human behavior

Benefits

• Work on real-world problems with measurable business impact
• Learn from a supportive team of researchers, analysts, and product experts
• Gain practical experience with experimentation, research, and data tools
• Flexible working hours and the possibility to work remotely
• A fun, dynamic environment that values curiosity, impact, and collaboration
• You'll be part of a diverse, international team of great people
• We embrace hybrid work, meeting in the office once a week to connect in person
• You are invited to any of our modern and spacious offices in Zurich and Fribourg
• Your working hours are also very flexible and always up for discussion - so don’t worry about your next finals, we’ll understand and support you there!