Vice President, Advertising Technology

Summary

Join PatientPoint as Vice President of Advertising Technology and lead the strategy, development, and optimization of our ad platforms. You will oversee a team of experts, manage relationships with key vendors, and ensure compliance with healthcare regulations. This leadership role demands deep expertise in digital advertising technologies, data management, and healthcare regulations. You will partner with C-level executives and drive the adoption of innovative ad technologies. The position requires a strong analytical background and excellent leadership skills. A competitive compensation package is offered.

Requirements

• Bachelor’s or master’s degree in computer science, Information Technology, Advertising, or a related field
• 10+ years of experience in advertising technology, with at least 5 years in a leadership role, preferably in healthcare or a highly regulated industry
• Proven experience managing and scaling ad tech platforms, including DSPs, SSPs, DMPs, and CDPs
• Deep understanding of programmatic advertising, real-time bidding (RTB), and data-driven marketing strategies
• Familiarity with healthcare advertising regulations, including HIPAA and other industry-specific guidelines
• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making
• Excellent leadership, communication, and interpersonal skills, with a track record of building and leading high-performing teams
• Experience working with C-level executives and cross-functional teams in a fast-paced environment
• Knowledge of current trends in digital marketing, AI, machine learning, and automation as applied to ad tech

Responsibilities

• Develop and execute a comprehensive advertising technology strategy aligned with business goals, market opportunities, and regulatory requirements
• Lead cross-functional teams, including engineering, product development, and marketing, to drive the adoption of innovative ad technologies
• Partner with C-level executives to define goals and measure the effectiveness of advertising initiatives, ensuring that all ad tech solutions are scalable and revenue-generating
• Stay abreast of industry trends and emerging technologies to enhance advertising efficiency and engagement across healthcare verticals
• Oversee the end-to-end lifecycle of the company’s ad platforms, including programmatic, direct, and native ad technologies
• Lead the integration and optimization of demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and customer data platforms (CDPs) within the healthcare media landscape
• Manage data-driven advertising operations, ensuring accurate targeting, real-time optimization, and high-quality ad inventory performance
• Collaborate with internal legal and compliance teams to ensure advertising technologies meet healthcare industry standards (HIPAA, GDPR, etc.)
• Lead the development of cutting-edge digital health solutions: Oversee the engineering of systems like PatientPoint Focus™ that enable personalized, 1:1 patient engagement both inside and outside the doctor's office, ensuring seamless interaction across the entire patient journey
• Build and lead a high-performance team of advertising technology experts, including developers, analysts, and ad operations specialists
• Foster a culture of innovation, continuous improvement, and collaboration, providing mentorship and guidance to team members
• Work with HR and recruitment teams to identify and onboard top talent to enhance the company’s advertising technology capabilities
• Lead the implementation of advanced analytics and attribution models to optimize ad spend, targeting, and campaign effectiveness
• Ensure that ad technology systems provide actionable insights for both internal stakeholders and external advertisers, with a focus on ROI and key performance indicators (KPIs)
• Utilize healthcare-specific data sources and third-party integrations to drive precise audience targeting, in compliance with industry regulations
• Manage relationships with key ad tech vendors, including ad exchanges, SSPs, DSPs, and data providers
• Negotiate contracts and service agreements with third-party partners to optimize costs and ensure access to cutting-edge technologies
• Oversee the development of custom solutions to enhance the company’s competitive edge in healthcare advertising
• Ensure that all advertising technology platforms comply with healthcare-specific regulations, including HIPAA, GDPR, and other data privacy laws
• Collaborate with legal and compliance teams to develop best practices for data usage, consent management, and secure ad delivery

Preferred Qualifications

• Experience with healthcare data and analytics platforms
• Expertise in managing large-scale programmatic ad campaigns targeting HCPs and healthcare consumers
• Technical knowledge of APIs, SDKs, and other ad tech integrations

Benefits

• Competitive pay and benefits
• Flexible time off
• Hybrid work options
• Mental and emotional wellness resources
• 401K plan