Vice President, Programmatic Yield & Optimization

Summary

Join Newsweek as the Vice President, Programmatic Yield & Optimization, leading and optimizing our programmatic advertising revenue strategy. This role demands expertise in the ad tech ecosystem, strong analytical skills, and the ability to leverage data-driven insights to enhance yield and revenue. You will develop and execute yield optimization strategies, analyze programmatic data, manage relationships with ad tech partners, and collaborate with internal teams. The ideal candidate possesses 10+ years of experience in programmatic advertising, in-depth expertise with various ad tech platforms, and advanced data analysis skills. A technical or analytical background is a plus. Newsweek offers a competitive salary and a commitment to diversity and inclusion.

Requirements

• 10+ years in programmatic advertising, yield management, or ad operations
• In-depth expertise with DSPs, SSPs, DMPs, ad exchanges, and data-driven programmatic buying
• Strong understanding of auction mechanics, real-time bidding (RTB), and supply-path optimization (SPO)
• Advanced data analysis skills with proficiency in Excel, SQL, Looker, Tableau, and other BI tools
• Knowledge of ad serving platforms (Google Ad Manager, Xandr, Magnite, Index Exchange, etc.)
• Experience with header bidding technologies (Prebid, Amazon TAM, or server-side bidding solutions)
• Ability to work cross-functionally with sales, product, analytics, and engineering teams
• Excellent problem-solving skills and a proactive approach to identifying revenue opportunities

Responsibilities

• Develop and execute yield optimization strategies and day to day mechanisms to maximize total revenue and revenue per page across Newsweek’s open market, private marketplace, and premium direct sold businesses
• Optimize floor pricing, bid density, and auction dynamics across multiple SSPs to maximize revenue
• Implement and refine header bidding and server-to-server integrations to improve efficiency
• Continue to seek new supply partners to amplify Newsweek’s inventory across demand partners and ensure we are maximizing fill rates and bid competitiveness
• Analyze programmatic data (impressions, CPMs, bid depth, win rates, fill rates, and demand partner performance) to uncover revenue opportunities
• Utilize first-party and third-party data to drive segmentation and targeting strategies for better yield
• Generate insights from A/B testing, deal performance, and inventory packaging to refine optimization approaches
• Develop internal dashboards and reports that track programmatic revenue trends and support recommendations to enable sellers to win more programmatic revenue
• Act as the primary liaison with SSPs, DSPs, DMPs, ad exchanges, and third-party vendors to troubleshoot and enhance performance
• Collaborate with engineering and product teams to refine ad stack configurations and implement technology improvements
• Stay ahead of industry trends (privacy regulations, cookie deprecation, AI in programmatic, emerging ad formats) to ensure we remain competitive
• Manage ad quality controls to maintain a positive user experience and adhere to brand safety standards

Preferred Qualifications

• Familiarity with privacy regulations (GDPR, CCPA, cookie alternatives) and their impact on programmatic
• Experience with CTV, OTT, and digital audio advertising
• Exposure to machine learning models and AI-driven optimization tools in programmatic advertising

Benefits

Salary range: $150,000 - $200,000 commensurate with experience