Vip Crm Specialist

Summary

Join Rush Street Interactive, a leader in online casino and sports betting, as a VIP CRM Specialist. This junior role involves the day-to-day execution of CRM campaigns across various channels (email, text, push notifications, in-app). You will create engaging content, schedule communications, analyze campaign performance, and collaborate with marketing and other teams. The ideal candidate possesses 2+ years of CRM or email marketing experience, preferably in the online gambling industry, and strong analytical and communication skills. This position offers an excellent opportunity to gain hands-on experience in a dynamic environment. The role is open to candidates across the US (excluding California, Washington, Maryland, and New York) and offers a competitive salary and benefits package.

Requirements

• High School Diploma or equivalent is required
• 2+ years of experience in CRM or email marketing roles, with a focus on campaign execution and analysis
• Proven experience in CRM or email marketing roles, preferably in the online gambling or gaming industry
• Familiarity with CRM tools and platforms, with proficiency in scheduling and deploying email, text, push, and in-app notifications
• Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Analytical mindset with the ability to interpret campaign data and metrics to drive insights and optimization
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Ability to adapt to changing priorities and thrive in a fast-paced, dynamic work environment
• This position requires state licensing in accordance with applicable regulations

Responsibilities

• Collaborate with the Marketing and CRM Manager to develop and execute CRM campaigns across email, text, push, and in-app notifications
• Create engaging and personalized content for CRM communications, ensuring alignment with brand messaging and marketing objectives
• Schedule and deploy CRM communications according to established timelines and best practices, paying close attention to audience segmentation and targeting
• Monitor campaign performance and conduct regular analysis of key metrics, providing insights and recommendations for optimization
• Assist in the development and implementation of CRM strategies to enhance customer acquisition, retention, and engagement
• Work closely with internal stakeholders, including marketing, product, and analytics teams, to coordinate CRM initiatives and ensure alignment with overall business goals
• Stay updated on industry trends and best practices in CRM, email marketing, and customer engagement, incorporating learnings into campaign strategies and execution

Preferred Qualifications

Familiarity with online gambling or brick & motor Casino is a plus

Benefits

• Discretionary annual company bonus
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Flexible time off plan
• Employee Assistance Program (EAP)